Strategic management (Fujifilm case study) Study

Strategic management (Fujifilm ) - Case Study ExampleAl., Fujifilm A Second Foundation). The paper deals with the affair plan of the company for the future five geezerhood. The marketing projection is done by taking into servant the entire products of Fujifilm and its market growth in the olden years. The operational estimation is conducted by considering the set marketing plan. The outer and inner environment of the company and the competitors strength as well as weakness facilitates to look the operational prediction. The financial analysis is done by examining the marketing and operations of the company and their performance along with income statement of the previous years. The paper also covers the parade of implementation of major objectives in order to achieve success. Finally, the paper is completed with a brief conclusion. 2.0 Marketing Projection The sales projection relates to the estimation of potency sales of a company at a certain time period. The sales projectio n of Fujifilms products and services can be prep bed for the plan of attack five years. The marketing projection of Fujifilm for successive five years from present scenario is based on several factors. There may be external or internal factors that affect sales projection (Sane Jose State University, Process for Sales Projection). The marketing and sales of the product of Fujifilm have helped to increase its market handle and proper planning will intensify its growth in the coming years. The various factors that are responsible for Fujifilms future projection are seasonability eyeshot prevalent in business, comparative situation of the economy, fashions of new products, changing population and productivity, income of consumer, present market share, innovative product lines, inventory shortage, recent trend in sales and price changes among others (Sane Jose State University, Process for Sales Projection). The various marketing products of Fujifilm are electronics products, highly functional materials, medical imaging, life acquirement, graphic arts, optical devices and documents. These products are expanding globally and are in huge demand in market. To maintain its demand in future, the company postulate to develop various marketing techniques. The market share of LCD FUJITAC in global market is 80% and for WV film it acquires 100%. Thus, in the coming years the growth will be high as a result production capacity need to be raised (Fujifilm, Highly Functional Materials). To enhance production as well as growth it needs to develop innovative marketing techniques. The diagnostic materials acquired the top market share therefore it essential be provided prior importance. Due to recession, gradually revenue enhancement from medical imaging has lowered down. The forecasting can be done by taking into consideration the various aspects of customers and market and their demand for more innovative products (Fujifilm, Highly Functional Materials). The three sect ions of products that are manufactured in the company throughout the year are imaging solution, information solution and document solutions. The business growth of these products under these sections varies considerably. By examining the revenue of business trend from the year 2007 to 2011, it is possible to predict the revenue from the