Wednesday, July 31, 2019

Hungry for LOVE

Everyone has desires, and one desire, love, is one for which most people crave. Pablo Neuron's poem â€Å"l Crave Your Mouth, Your Voice, Your Hair,† describes how someone is hungry for love. Other poets express this craving for love as fatal as others will tend to kill to be loved. In â€Å"Sonnet 43† by Elizabeth B. Browning and â€Å"Sonnet 116† by Shakespeare also express how powerful love can be. Although there are many differences, they share similarities with the devices they used to convey their messages.They both used imagery to describe the measurement of love in a creative way. Also, they used diction to express the realness in undying love. This is also shown through figurative language. The two sonnets use a wide variety of literary devices to clearly say love is forever. For Elizabeth and Shakespeare, love is far more complex than romance. They each discuss the measurement that is put on love through imagery, which helps define the overall meaning i n the poems. In Sonnet 43, line 2, it reads † I love thee to the depth and breadth and height. Elizabeth found a creative way to depict images of space, time, and eternity. She's basically saying there's no set height of how much she loves his person. In sonnet 1 16, line 8, Shakespeare says â€Å"whose worth's unknown, although his height be taken. † He's clearly saying we don't know the value of love, but we're always trying to measure it. Nevertheless, the two sonnets use imagery to help clarify that if it is true love, then it can not be measured nor contained; it will forever prosper past limitations.In Sonnet 43 and Sonnet 1 16, the diction used is quite different in tones, but they both state the same overall meaning. In Elizabethan Sonnet, 43, her word choice voiced a tone of Joy, proud, and strength. The words she used like freely, grace, all my life, and passion all meant that her love was unconditional for this person. Unconditional means you love this person through all the bad and good times, and nothing can replace or alter that feeling.In Shakespearean Sonnet, 1 16, his word choice created a tone of confidence and more adamant. Words like remove, impediments, ever-fixed, and proved guided him in expressing that if it is true love then it will conquer and defy time and death by continuing on after people go away or move on. Although the tones are different, the diction used in both sonnets state hat love is undying by clarifying it does not change regardless of the best or worst situation. Both Browning and Shakespeare took a deeper spin on what love really is.They used a vide variety of figurative language, but the two sonnets contain similar hyperbole that exaggerated how powerful love can be. In Sonnet 43, she says † I love thee with the breath, smiles, tears, of all my life.. † This is hyperboloids because you can't love someone with everything in you before you even have met them. In Sonnet 1 16, Shakespeare wrote, à ¢â‚¬  but bears it out even to the edge of doom. This is overdone because we don't know what the edge of doom is. It's Just a more inventive way to say love is unaffected throughout time and remains so after death.The use of hyperbole explain how love is the most over the top feeling, and why it is the only real thing in people's lives. Love is the most complicated feeling, but yet the best one as well. Just like Elizabeth and Shakespeare, majority of poets write about how love is boundless and continuous. Through imagery, they both express that you can't measure the existence of love; limitations cannot delay or damage it. The declaration of love that will survive the grave in Sonnet 43 is similar to how love defies death in Sonnet 1 16, which is shown through diction.Elizabeth is articulating feelings of love about someone, but Shakespeare is persistence in explaining love in its most ideal form; however, they both used figurative language to stretch out in someway Just how real and pure love is. The connection between the two sonnets illustrates that love's actual worth is not known its remains a mystery. In conclusion, each poet did a phenomenal Job by using literary devices in similar ways to clearly state love is eternal.

Tuesday, July 30, 2019

History of Motion

Prior to Copernicus’ heliocentric model, the Ptolemaic system was, with the assistance of the Roman Catholic Church, the prevailing astronomical model of the universe in Europe leading up to the 16th Century. A geocentric model, it stated that Earth was the stationary centre of the universe, and used a system of epicycles and deferents (when a planet revolved in a small circle, and this small circle revolved in a bigger circle) were used to describe anomalies such as the retrograde motion of planets. Equants (a point which the centre of a planet’s epicycle moved at a uniform velocity) were used to approximate where planets would be at a certain time. Even though the Ptolemaic model had various defects, as astronomers assumed that all the planets revolved at a uniform rate, planets revolved in perfect circles, and didn’t explain the retrograde motion of planets that it was formulated to do; it was still widely accepted by Western society for the next 1400 years. Nicolaus Copernicus (19 February 1473 – 24 May 1543) was Renaissance mathematician and astronomer who formulated the heliocentric model of the universe. Copernicus formulated a heliocentric model whilst studying in Lidzbark-Warminski in around 1508, now modern day Poland, after he was dissatisfied with the geocentric models of Ptolemy and Aristotle. Using astronomical observations and mathematical, Copernicus refined his ideas and published De revolutionibus orbium coelestium. This book outlines Copernicus’ 5 key ideas on motion, such as: 1. Planets do not revolve around one fixed point. 2. The Earth is the centre of the Moon’s orbit. 3. The sun is the centre of the universe, and all celestial bodies revolve around it. 4. Stars are stationary, and only appear to move because the Earth is itself moving. 5. Earth moves in a sphere around the sun, causing sun’s year movement. Copernicus’ De revolutionibus orbium coelestium was banned by the Roman Catholic Church, but when the ban was lifted in the 17th Century, the scientific community immediately expanded and refined his work. This suggests that the Roman Ca tholic Church held an enormous amount of power and dictated everyday life, and as a result, people became hungry for knowledge they could not acquire as a result of the Church’s censorship of new and modern ideas. Galileo Galilei. Prior to Galileo’s study of falling objects, Aristotle stated that heavy objects would fall faster than lighter ones in direct proportion to weight, and that objects do not retain their velocity and naturally slow down even when no force is acted upon the object. Galileo Galilei (15th February 1564 – 8th January 1642) was an Italian physicist, mathematician, astronomer and philosopher. Studying free-fall, Galileo dropped 2 balls, both of the same material but different masses, from the top the Leaning Tower of Pisa to demonstrate that the mass of the object was independent from its time of descent. The balls fell at the same time, contradicting Aristotle’s widely accepted teachings. Galileo, whose works on motion are linked to the discovery of inertia, and proposed that a falling body, regardless of weight or material, would fall with a uniform acceleration in a vacuum, and that the object would retain their velocity unless another force, such as friction, acts on the object. Galileo also derived the kinetic law for the distance covered during a uniform acceleration from start to finish: d ? t 2 (distance travelled is proportional to square of time period). Galileo was convicted of heresy as a result of his revolutionary scientific works and was put under house arrest for the rest of his life. Despite his imprisonment, he still expanded and published his works. The Church was a tyrannical figure in society, who imprisoned those who went against their scientifically flawed ideals, but their censorship of such scientific material such as the works Copernicus only inspired people like Galileo to expand their ideas and develop their own ideas. Sir Isaac Newton. The Church’s repression of Galileo prevented him from expanding his revolutionary ideas of inertia, and Aristotle’s scientifically incorrect theories were still the prevailing ideas of motion, including the belief that the speed of a falling body was dependent on the mass of the object, and that inertia was non-existent and that an object need to be constantly applied with force in order to keep moving. Sir Isaac Newton (25 December 1642 – 20 March 1727) was an English physicist and mathematician who formulated the 3 Laws of Motion. . If the net force is zero, then the velocity of the object is constant. 2. The net force on an object is equal to its rate of change. 3. For every action there is an equal and opposite re-action. Newton’s Law of Universal Gravitation states that every point mass in the universe attracts every other point mass with a force directly proportional to the product of their masses and inversely proportional to the s quare of the distance between them. The greater the mass, the greater the attrition. This is shown in the formula: Newton was knighted by Queen Anne in April 1705. This suggests that the Church’s attitudes towards scientific progression had changed, and instead of supressing it as it did with Copernicus and Galileo, it was recognised as great achievement, and this scientific progression led to many discoveries that would contribute to the world we live in today. Albert Einstein’s Theory of Special Relativity. Albert Einstein’s Theory of Special Relativity, published in 1905, is a theory of measurement that only applies to uniform velocities. According to his theory, Einstein states that all motion is relative and every concept involving space and time are also relative, therefore there is no constant point of reference to measure motion. Example: a ball falling from the mast of a ship would appear to an observer standing on the ship’s deck as falling straight down. However, to a person standing in the distance, the ball would appear as if it followed a curved trajectory. If asked which trajectory the ball followed considering both people’s perspectives, Einstein’s Theory of Special Relativity states that they are both right and wrong, as there must be a measurement of motion, but there cannot because there is no constant point of reference to measure motion. Albert Einstein’s Theory of General Relativity. Einstein’s Theory of General Relativity, published in 1916, states that every object causes a distortion in space-time and the larger the object, the further space bends. This distortion in space-time is felt as gravity or inertia, therefore meaning that gravity is the product of mass bending space-time geometry. Example: a large body lay at the centre of a trampoline. A marble rolling around the edge of the trampoline would spiral inward toward the body. The body being a large object bends space-time geometry, resulting in gravity and pulling the marble towards itself.

Record Management System Essay

A student record is about any written information about the students. Student records are often viewed as paperwork produced for the education accreditations. However, a well-designed student record system, whether using paper documents or automated systems, produce many benefits. The most important of these is the ability to report information for decision making about individual students, school and programs. A second benefit, particularly with automated systems, is efficiency in processing and exchanging student records among schools. The focus on student outcomes and records has been a burden to our school, for them to monitor well the information and the performance of the students. Various student records, data and information were required to have proper organization and management to provide sustainable student record. This thesis or system helps the school’s administrator or the teachers for maintaining the records of the students. As technology changes, we want to be updated or to be modernized. Using the manual record and grading system, sometimes causes to confusion. We all know that manual record system are just hand written, so it may cause confuse someone just because he or she cannot understand the hand writing of the person and also sometimes the student records are being misplace. Unlike in automated record system, the information’s can be clearly understood because it is computerized and can be kept in a folder. In the past, universities and large school districts in particular have created their own bespoke student record systems. One such example is the Repository of Student Information (ROSI) system at University of Toronto. With growing complexity in the business of educational establishments, most organizations now choose to buy customizable software, and increasing numbers are buying software as a service. Most student information systems in use today are server-based, with the application residing on a central computer server, and being accessed by client applications at various places within and even outside the school. But student information systems have been moving to the web since the late 1990s and that trend is accelerating as institutions replace older systems. In the Philippines, some of the university used the Student Recording System or Student Information Systems. Like in Benguet State University, they provide their new way record management and transaction processing that wouldachieve efficiency on processing student information. It would be a great help to the administrativepersonnel, academic personnel, grantors or stakeholders, parents and students in updating, retrievingand generating student data. Importance of the Study The study entitled â€Å"Guidance Record Management for Cavite State University Imus Campus† will help the university to maintain an organized and systematic record for guidance unit. The web- based record management will serve as a bridge between the student and the guidance office. The study will help the Guidance Office to manage the Student Information Profile, the offenses and the good morals of the student. It will build a foundation in becoming more efficient of the guidance servicing unit in Cavite State University Imus Campus. The universities students will help the student to access easily the Guidance Unit and enjoy its services. They can be easily update to the universities announcements and will be aware of their offenses. The study also enables the examinee to know the result of the exam through online and download it for the requirements needed for the enrollment. They can now access the guidance office on their home now with the help of internet. The study will serves as a reference for the future researchers who will study the guidance servicing unit. It will give them wide information about the study and broaden their knowledge. I recommend the future researcher to make the study more emphasize and broader. Statement of the Problem In the Cavite State University Imus Campus, Guidance Office still using a semi†computer based system and paper†based student record management. Staff finds it tedious in searching and preparing reports on student’s information and also laborious due to repetition of processes done in filling and updating of records. As main goals of the school, it sought to answer the following questions: The Student Information Profile Sheets has been disseminated in the university for the Guidance Record. But the said SIPs failed due to lack of time to sort all the records. How to provide an easy way to manage all the records of the students and easily fill-up the information? (See Appendix A, Figure 3). Every end of semester, staffs need to pass their accreditations for their accomplishment reports. It is undeniably and obviously, that making reports in Guidance Office was very laborious. How will it be easier for them to finish their accomplishment reports? (See Appendix A, Figure 4). Every end of semester, the Discipline Officer/ Entrance Examination Officer conducting an entrance examination. It hassles them to accommodate over one hundred examinees just to announce the result of their examination. How to provide an alternative way to announce the entrance examination results? (See Appendix A, Figure 5). The request of good moral is hassle for the students because they need to photocopy the requests and wait for the long 3-day working process of the Guidance Office. How to provide the student can easily request and get their Good Moral Certificates and help the Discipline Officer to its recording? (See Appendix A, Figure 6). Objectives of the Study The study aims to develop a web-based application for Guidance servicing Unit in Cavite State University Imus Campus. Generally, the study aimed to design to create a website that will render the services of Guidance Unit in Cavite State University. It shall help the university to manage the student’s information. It will also enable the student to fill-up and generate their Student Information Profile (SIP). It will also provide the announcement for the entrance exam results every semester and update the students’ every day. It should also have a high security and control measures for the student’s privacy. It will then produce a new transaction, Good Moral Certificate request online and record management of student offenses. And lastly, it will improve the generation of record reports. Specifically, the study aimed to; 1. Plan a website that will enable the student to fill-up their SIP and the  university to manage the SIPs. 2. Design an entrance examinees result online. 3. Design a new way for making an accomplishment reports. 4. Analyze the process for requesting and releasing good moral certificates. Time and Place of the Study The system development started last August 2014. The researcher’s interview was conducted on June 2014 located at Cavite State University Imus Campus. They conducted requirements gathering and system construction on July 2014. In September 2014, the researcher stated doing the documentation of the study. The study is expected to be done by the end of September 2014. Scope and Limitation The study is conducting for the efficient student record keepings. The study is limited only to the features like SIPs record, entrance examination results, university announcements, information’s security, new Guidance transactions and generation of reports. The said features are only made for the Guidance Service Unit of Cavite State University Imus Campus. The Guidance Administrators (Guidance Counselor and Discipline Officer) are the authenticated persons to manage the system. They can add offenses, view incident reports, add announcements, view all the student information, and view Good Moral Certificate requests and display the entrance examination results. Students can only view announcements, submit incident reports, view their profile, request good moral and be notify about their offenses. Examinees can only view their entrance examination result. And the teachers can only submit an incident report. Definition of Terms Cascading Style Sheets (CSS). Is a style sheet language used for designing the look and formatting of a document written in a markup language and which enables to separate the designing from coding. Downloadable. Receiving a data from the local server and convert it to a file. Mysql. Used for making  a relational database management system. Online.Accessing the website through internet connection and its done over the internet. PHP. A general purpose programming language designed in making a website. Record Management System (RMS). An application that is responsible for collecting inputted data. Student Information System (SIS).An application that organized, record and manage the information of student. CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES Presented here in Chapter 2 is the synthesis of research that supports the evaluation of record management system and student information system. For further understanding of the study, the researchers made use of different reading materials related to the online system. Related Literature Presented here in Chapter 2 is the synthesis of research that supports the evaluation of record management system and student information system. For further understanding of the study, the researchers made use of different reading materials related to the online system. These materials such as books, thesis and other web articles are essential in broadening the knowledge of the researchers. These will also guide the researchers to achieve their target objectives by getting ideas on other related studies and make improvements as possible. The information gathered by the researchers focuses on the record management. Security measurement information in terms of student’s information privacy to be considered in developing an online system is also obtained. Marrero (2009) in his study entitled â€Å"Student Information System for the University of the Cordilleras† stressed that the concept of Information Systems (IS) emerged in the early 1960s. More often, when information system is defined, the field Information Science is always associated, IS is an academic field that deals with the generation, collection, organization, storage, retrieval, and dissemination of recorded knowledge. Furthermore, it is a collection of related components designed to support operations, management, and decision making in an organization. Generally, IS is supposed to inform people. Information System  supports people or users in making intelligent decisions based upon the information derived from reliable data. MIT (2009) gave emphasis that Student Information System (SIS) provides students with access to their academic and biographic records as well as the ability to update their address information and pre†register for classes; it provides instructors and departmental administrators with class list information; and provides advisors and departments with access to the individual academic records of their students. Therefore, SIS is an integrated approach in acquiring, storing, analyzing and controlling the flow of student data throughout the institution. Highly developed SIS can be useful in nearly all institutionalInternational Journal of Innovative Interdisciplinary Research Issue 4 201341 ISSN 1839†9053 departments’ functions and can greatly increase efficiency and response times of traditional labor and time†intensive processing of student data. According to Desousa (2008), Web based application have four core benefits. These are the following: 1) Compatibility. Web based applications are far more compatible across platforms than traditional installed software like web browsers. 2) Efficiency. Everyone hates to deal with piles of paper unless they do not have any other alternatives. The benefit of web based solution makes services and information available from any web†facilitated Personal Computer (PC). 3) Security of live data. Normally in more complex systems data is moved about separate systems and data sources. In web†based systems, these systems and processes can often be merged by reducing the need to move the data around. Web†based applications also provide an additional security by removing the need for the user to have access to the data and back end servers. 4) Cost Effective. Web†based applications can considerably lower the costs because of reduced support and maintenance, lower requirements on the end user system and simplified plans. According to Tech-Faq (2013), the programming language called PHP is quickly rising to be one of the most preferred web browser programming languages due to its user-friendliness, efficiency, and user control. PHP allows a user to describe specific functions within the code in order to drastically control the way a web browser displays and organizes information. A user is able to mix PHP and HTML within the same document to reach the desired effect. According to Vennapoosa (2013), Throwaway Prototyping Model is especially useful when the  project needs are vaguely and poorly laid out. It functions by providing proof that something can indeed be done in terms of systems and strategies. Throwaway Prototyping Model is used for certain projects and will eventually be discarded after the project has been completed. It is also known as Close-Ended Prototyping. Related Studies In the Online Student Information System of Benguet State University (OSIS-BSU), Philippines of Ms. Rochelle D. Pacio (2013) in Benguet State University. She used the Rapid Application Development (RAD) Methodology with the development of 30- 90 days. The proposed online student information system is integrated to the website of the university which serves as a portal for the students. The system covers the posting and updating of students’ personal data sheet. The Student Information System of University of Baguio, proposed by Ms. Elisabeth D. Calub (2005) of Saint Louis University. She used the Goal-Exception Dependency (GED) Model. This model serves as the student information of the University of Baguio. It serves as the portal and announcement viewer of the students. The Student Guidance System, a thesis proposal of Mr. Jay Pabs (2004) with a methodology of Agile. The purpose of this program is to record the complaints and or problem of a student in guidance office. This will keep track the past record of a certain students by using this program. And of course, to eliminate a paper work, retrieve the record easily, and create a report. Based on the three studies, authors conclude that it would be still easier to use the Throwaway prototyping. There are some features that were alike of this project. So there is no so much adaptation in those theses

Monday, July 29, 2019

Life after university Assignment Example | Topics and Well Written Essays - 500 words

Life after university - Assignment Example ty to work independently on a project is essential, because there can be deadlines and targets, and often people are busy with their own tasks and not able to give constant advice. An employee should, however, also be able to work together with other colleagues and all kinds of stakeholders and clients. Fitting into the rules and styles of the organisation is essential so that work relationships run smoothly and without any conflicts. There are obvious avenues of employment in the forensic science area, which would involve a Graduate employee learning about the law and keeping up to date with protocols for genetic testing, for example, as well as working on samples and preparing reports for different context in the criminal justice system. Excellent writing skills are needed for situations where scientific analysis has to be passed on to relevant investigatory or judicial authorities. There are occasions, too, where scientific experts have to give verbal reports, and so confidence in public speaking is a useful asset. Often it is thought that the forensic science domain is all about catching criminals, but in fact much of the work is also about proving the innocence of suspects, or simply understanding more about any kind of scene, whether it be a crime scene, an archaeological dig, or any other environment. I would be interested also in some of the non-human forensic science careers, such as for example work in a laboratory for wildlife conservation which may involve testing for species diversity and habitat erosion, or working with endangered species to ensure that healthy populations are maintained. Molecular biology specialists also can choose from many careers related to medicine, for example working in the testing of drugs or increasingly in the manufacture of drugs which are tailored to the individual genetic make-up of the patient. I am interested particularly in the area of cancer research and treatment, and I think that in the next twenty years there

Sunday, July 28, 2019

My Sister's Keeper by Jodi Picoult Essay Example | Topics and Well Written Essays - 1000 words - 2

My Sister's Keeper by Jodi Picoult - Essay Example splays a character that is funny and thoughtful, as she is the only member in the family who seems to bring color and life to her family that has been immensely devastated by Kate’s illness. The first part of the novel reveals how Anna displayed her inquisitive nature. Unlike other kids who by and then accept the common notion that they were brought to earth because of their parents’ love for each other, Anna had asked the reason for her existence beyond the surface-level inquisition. She went on by saying that if outside creatures, such as an alien, see children in this world, they might assume that these kids were born out of a drinking spree or a mishap in the use of artificial birth control (Picoult 7). This lamentation is a no-nonsense gibberish for Anna because all her life, her existence was literally for a purpose. Her character is always inquisitive by asking, proving, and confirming the nature of her existence. With those questions, she was also able to formulate her own sensible answers. Furthermore, her inquisitive nature was also displayed many times in the book, particularly when she sought the help of Campbell Alexander, the lawyer she wished to de fend her on court. She was initially declined, but her inquisitive nature made their conversation going and eventually earned the approval of Alexander to serve as her lawyer. Anna Fitzgerald also displayed her impressive intelligence. This observation is evident when she effortlessly elaborated the cases that she thought would be related to her possible case. More importantly, her intelligence was seen in the entire book as she managed to bring to the court a family issue that has been overlooked by her parents due to their seemingly myopic view to Kate’s condition. Only Anna understood her role in the family. Her character was more of a legal fighter, and her intelligence to understand all aspects of her existence made her see things through the lenses. Anybody can rarely find such bold and

Saturday, July 27, 2019

Developing Jypothetical multi attribute table and brief decription Essay

Developing Jypothetical multi attribute table and brief decription - Essay Example The negative coefficient of the price attribute confirms that reduced price increases the probability of purchase. As deals are quite crucial in the stimulation of purchases for the dealt brand, the addition of promotion attributes should increase the ability of the model to explain the behaviour. There is no direct measure of promotion in the data. The information provided is on sales, advertising and price (Ehrenberg, 1972). Because it is quite reasonable to expect a promotion to be accompanied by price change, heavy item movement or even advertsing may infer a deal in effect by the presence of any of those. Any of these occurences may not be relieble at all and therefore, the product will be identified through promotion if any only if these tow things are present. The attribute on promotion will be implemented as a dummy variable which will indicate if the product was identified to be on promotion at the time of the

Friday, July 26, 2019

Business Environment Essay Example | Topics and Well Written Essays - 1750 words - 3

Business Environment - Essay Example It has Banks, supermarket, local supermarkets, online services and stores. LE-PEST C analysis comprises of legal, environmental, political, economical, social, technological and competitive analysis. It is important to analyse the how Sainsbury Company services are being influenced by all these external features. First of all, it is guided by the need to provide the best services to its customers and to ensure that their shareholders earn high financial returns every year. Moreover, it is employee oriented as its goal is to have well rewarded employees who can have the opportunity to expand their knowledge and abilities on the activities they provide for the company. The company also aims at building a very strong relationship with its suppliers. This will definitely ensure that the needs of the customers are highly satisfied. The total number of stores owned is 301 and 455 supermarkets that serve approximately sixteen million people weekly. It has approximately 148000 employees whose work is to deliver food and other products at a very fair price (Killgre n, 2007, pp.34-75). The LE-PEST C analysis recognises the importance of the legal sector in influencing how companies operate. The legal sector can either reduce the competitive nature of a company or increase it. It lays down strict rules to ensure that the general public is safe from any substandard goods and services. The Sainsbury Company has not been left behind as the government of the UK has had a history of strengthening laws that are linked to drinks and foods. The rules target how products are packaged and labelled. Because food and drinks are very sensitive goods and they can cause a lot of destructions in an economy, then it is very important to package food using the right containers to avoid contamination. This helps in enhancing public health. Labelling laws are made to avoid counterfeit goods thus a

Thursday, July 25, 2019

Popular Culture Today Essay Example | Topics and Well Written Essays - 2000 words

Popular Culture Today - Essay Example No country seems to be free from the rapid growth of popular culture. The only difference is that in advanced countries the growth of popular culture may takes place much rapidly than in underdeveloped countries. For example, soft drinks were signs of lavish life styles earlier and it was available in western countries only. However, it is available in all parts of the world at present. In other words, cultural changes or life style changes are taking place in all the corners of the world. Even the tribal people or the people living in rural areas are changing their life styles periodically. Even in some of the most patriarchal societies like Saudi Arabia, one can visualize pop culture changes. America is a country which is striving for changes. Many people are of the view that cultural changes or the development of new popular culture normally originates from America. Since America is a liberal society, it can accommodate any changes. Religion has not much role in politics or social life of the people and therefore America can welcome or accommodate any changes in pop culture easily. This paper analyses the trends in changing popular culture in America. Students may not be typical of the population as a whole, though jeans are widely popular among nonstudents of same age group, and only slightly less widespread among older age groups. So thinking about jeans is a good way to begin a discussion on popular culture (Fiske, p.1). Clothing is one area in which one can witness huge changes as part of the pop culture changes. Earlier, Americans used pants stitched in different ways. Tight pants, loos pants and bell bottom pants were the symbols of fashion at some periods of time in the past. However, the present era is the era of jeans, especially blue jeans. Majority of the celebrities, not only in America, but all over the world are fans of blue jeans at present. Even though jeans provide a rough look, even the soft hearted females are currently fans of jeans. One of the unique characteristics of jeans is the fact that it attracts all people irrespective of their religion, race, culture, gender, socioeconomic status, age etc. Apart from jeans, T shirts also attract Americans very much. Half pants is another major way through which Americans express their fashion concepts. Only on formal occasions, Americans use formal dressings like pants and coats. On all other occasions they like to wear jeans, T shirts, half pants etc. The gap between two different fashion trends has been reduced completely over the past few years. â€Å"Apparel designers used to have an eighteen-month lead time between concept and sale. Now they're reducing that to a year, or even six months, in order to react faster to new ideas from the street† (Who decides what's cool? Certain kids in certain places-- and only the cool hunters know who they are). Current generation is always looking for new ideas and concepts. The better living standards and advancements in scie nce and technology helped them in doing so. For example, the advancements in computer technologies or digital electronics brought huge changes in America and other parts of the word. The size of the computer has come down gradually and as a result of that, laptops, palmtops and gadgets entered the market. Now a mobile phone like Samsung Galaxy S2 or iPhone can perform the activities of a computer without many problems. It is difficult to see an American without a

Wednesday, July 24, 2019

Preschool Observation at CCLC Daycare Case Study

Preschool Observation at CCLC Daycare - Case Study Example He dislikes arts and crafts. I chose Tomi to observe because of his reaction when I dropped my pencil at the beginning of the observation. Tomi was the only child who looked over at the sound; he picked it up and handed it to me, getting my attention with that gesture of kindness. I could tell with that one action that Tomi was both observant and sociable, and the observation that followed confirmed this instinct. It was just after naptime when I arrived, and the children were picking up their rest things. Tomi was doing so very neatly, gently placing his blanket on the table and handing his rest mat to his teacher. When he was finished with this, he walked over to another child who was still sleeping. He knelt down and woke her up, saying "Hey, it's a wake-up time, wake up!† His friend stirred and woke up, and as soon as her eyes were open, he asked her if she needed his help. This showed me that Tomi is able to identify with others' needs, which places him at an advanced leve l within the context of Piaget's theories. At the pre-operational level, most children have difficulty identifying with others, but Tomi's tendency to be helpful without prompting shows that perhaps he is beginning to be able to take on others' perspectives. When Tomi began wandering around the room again, he found a few friends who were already awake and packed up, and started talking with them. The subject of Ninja Turtles came up, and Tomi talked about them animatedly. I was able to observe a great deal about his speech and language development during this time. Tomi uses full sentences of about 5 to 6 words each. He uses past tense correctly, talking about what one of the Ninja Turtles did during an episode of the cartoon. He is able to tell a simple story, using a two-sentence description of what one of the Turtles did in the same episode. In speech and language, Tomi appears to be at a normal developmental level. Snack time followed rest. Cheese and crackers were served, but T omi asked his teacher for only cheese because he didn't want the cracker. He made this request very politely, and his teacher was happy to oblige. This showed an ability to make requests to meet his needs and use polite terms like â€Å"please,† which he did, placing him at a developmentally appropriate level. When Tomi finished his snack, he found a cube of cheese on the floor and he ate it. He did this without seeming to perceive that anyone might not think it an appropriate thing to do; he didn't check to see if the teacher was looking or act secretive. Without knowing whether or not he has been told not to eat things off the floor, it is difficult to infer cognitive ability from this action. However, it does show an ability to reason logically: Cheese is tasty, that cheese is there, I will eat it. As the children cleaned up their snack, Christmas songs were playing in the background. When Tomi was finished cleaning, he started dancing around the room to the music. When hi s teacher noticed, she asked him to go back to his place. I couldn't help wishing she had complimented his dancing or remarked that he must be enjoying the music before she asked him to stop dancing. He seemed very free and excited, and I wanted someone to share his joy.  

Understand the scope of marketing communications Assignment

Understand the scope of marketing communications - Assignment Example Effective communication plays a vital role in advertising and promotion because it provides ways to convey message to the target audience. Communication is a process between two or more parties, one provides information and other receives information. The aim of marketing communication is to provide relevant information to the buyers and influence their buying behaviour. In advertising and promotional campaigns marketing communication process works dynamically and by using effective advertising and promotional strategies organisations strengthen their businesses and products. Communication is considered as lifeblood of the organisation, which means without communication no organisation can survive. The communication process that is used by business organisations to market their products and services is known as marketing communication, organisations adopt effective communication strategies to endorse a product, service or organisation whit the objective to increase sale. In advertising and promotion organisations communicate message to relevant audience through various channels such as television, internet, radio, print (publications), and word of mouth. In today’s world marketing communication has significant impact on people’s life because it influences day to day life of people in different manner. The media of marketing communication use different ways to interact with people and influence their life through effective communication. The success of marketing communication depends on its ability to influence people buying behaviour through promotion and advertising. Organisations use marketing communication techniques to compete with competitors and reached to potential customers to sell their products and services (Madhavaram, Badrinarayanan, & McDonald, 2005). American Marketing Association define marketing as an organisational function, consists on different activities for creating, communicating, and delivering value to

Tuesday, July 23, 2019

Management and Organisations in a Global Environment Assignment

Management and Organisations in a Global Environment - Assignment Example The Rational Approach, which seems to be favoured by Prof Randall, is based on the assumption that the problem and the preferences are clear and that there are no constraints in establishing alternatives; b) The Bounded Rationality is based on similar process with the Rational Approach, with the following exception: In the context of Bounded Rationality, the performance of the decision-making process is related to the ability of the individual ‘to process information’ (Lecture Notes, Slide 5, p.3); c) Intuition is based on the experience of the individual in regard to the issue involved; at the same time, the cognitive skills of individual can affect the decision-making process when it is based on Intuition. The introduction of a carbon tax in Australia would affect a variety of groups, including a) local population; since carbon tax will be incorporated in the taxes paid by vehicle – users it is expected that the cost of using a vehicle in Australia will be increased. This fact will negatively affect the financial status of vehicle – users across Australia, b) entrepreneurs; the carbon tax will increase the operational costs of businesses in all industries, c) foreign investors; the introduction of a new tax would possibly keep away foreign investors that would be interested in investing in Australia; d) economy; the new tax would decrease the average income of people in Australia, leading to the decrease of GDP, even in the long term; e) government; the new tax would harm the image of the country’s government, leading to the decrease of the population’s trust to the governmental decisions. The Multi-Advocacy process could have been used for developing such a decision in the following way: the specific process is based on the idea that any decision made is based on an extensive bargaining process (Mintz and DeRouen 48).  

Monday, July 22, 2019

Student Teaching Reflection Essay Example for Free

Student Teaching Reflection Essay The class was a very talkative and energetic bunch of students. The class had a high tendency to get off task when working independently, during free time, or in small groups. The cooperating teacher and I developed a new positive behavior plan in hopes of improving the talkative behavior. We develop a plan to give each student a star when we saw them reading, not talking when they are not suppose to be, getting things out quickly for the next subject, or sitting down and doing their work without talking. At the end of the week the students would have the opportunity to cash in their stars for tangible rewards. The class’ talkative behavior did improve because of the new positive behavior plan that the cooperating teacher and I developed. All of the students stayed in the classroom for most of the day except one student who is on an IEP for a learning disability and ADHD and is currently taking medication. This student is only in the classroom for Social Studies/Science and at times for Math. He does join the students for P. E. , music, lunch, recess, T. V. programming, computer, and counseling. There is, also, another student who is ADHD and he is currently taking medication. There are three students who leave to go to the Title I room for reading and there are five students that leave on occasion for math, depending on how much they are struggling. Three students leave once a week for speech therapy. Once I started teaching the whole day, my days went by very quickly. Within an elementary classroom there is always so much going on and with very energetic 1st  graders I never had a chance to stop moving. I did learn quickly that no matter what you plan in your lesson plans, they change and the teacher needs to adapt to the change. I have found that organization, time and classroom management, flexibility, and communication with other teachers and administration are a must for teachers. I was fortunate to have the opportunity to attend parent/teacher conferences and teacher in-services meetings. I felt that attending these activities helped me better prepare myself as a future teacher. The teacher in-service provided me with wonderful information that I will continue with and take into my classroom. The in-service informed us about the unfamiliar disability, a learning disability. The in-service did not just give me information about LD, it gave me a chance to know and feel what it is like have a learning disability. It really opened my eyes and my heart to the LD students. Before going into my student teaching experience, I was unsure of how I felt about the No Child Left Behind Act. After being in the classroom and viewing the guided reading groups, I think it is a great way to keep students reading at their level. It benefits all children to achieve and succeed in their reading skills, abilities, and levels. If there was only one reading texts for all of the children, it would only benefit a handful of students. The more advanced students and the less advanced students would be at a great disadvantage and not be able to succeed at their highest potential. I also believe that there should be separate groups for math. I had students who could have excelled at higher levels in math, but were held back because of the less advanced students. No Child Left Behind Act is very hard for one teacher in the classroom to handle, if they want to be able to get to all of the groups of students and to have them excel. I feel that teachers need an aide within the classroom to assist during the guided reading time. My experience in the 1st  grade classroom has taught me a tremendous amount about being a teacher, organization, time and classroom management, flexibility, and communication. I learned many effective ways to run a classroom, classroom management, and teaching strategies. I feel that I am prepared for a teaching position in a regular education classroom. I am looking forward to the challenges, rewards, and positive benefits to teaching children.

Sunday, July 21, 2019

Best War Ever America And World War Ii History Essay

Best War Ever America And World War Ii History Essay The objective of this book is to subject the chief features of the Good War myth to bright analysis in the hope of present an additional realistic picture, one that does not demean the achievement of the United States and of liberal democracy but that at the same time does not diminish the stress, suffering, problems, and failures inevitably faced by a society at war. The war was good for the economy. It was liberating for women. It was a war of tanks and airplanes a cleaner war than World War I. Americans were united. Soldiers were proud. It was a time of prosperity, sound morality, and power. But according to historian Michael Adams, our memory is distorted, and it has left us with a misleading even dangerous legacy. Challenging many of our common assumptions about the period, Adams argues that our experience of World War II was positive but also disturbing, creating problems that continue to plague us today. Michael C Adams has contributed to The Best War Ever: America and World War II as an author. Michael C. C. Adams, a professor of history at Northern Kentucky University, is the author of The Great Adventure: Male Desire and the Coming of World War I (1990).   Much of the events of WWII has been mythologized not only by Hollywood and government propaganda, and over the years this mythology has been perpetuated by those who lived through the war themselves. Michael C. C. Adams has sought to expose these stories for what they are, fabrication and oversimplifications, and provide the basic facts that facilitate a truer understanding of WWII and the world wide cultural changes surrounding it, both before and after the war itself. In chapter one, Mythmaking and the War, Adams sets out the myth itself, as defined by Hollywood dramatization, government propaganda, advertisement agencies, and the revised memories of those who stayed home, as well as those who fought in the war itself. The war became Americas golden age, a peak in the life of society when everything worked out and the good guys definitely got a happy ending. (Adams, 2) The WWII era came to serve a purpose; to be the bygone age which America once was, and if worked hard enough for, could be again. It was, in a sense, Americas Garden of Eden, the time and place where all things were right. Of course, this was a manufactured ideal, what Adams calls a usable past. In creating a usable past, we seek formulas to apply in solving todays problems. Americans believe that WWII proved one rule above all othersit is usually better to fight than to talk. (Adams, 4) To make WWII into the best war ever, we must leave out the area bombings and other questionable aspects while exaggerating the good things. The war myth is distorted not so much in what it says as in what it doesnt say. (Adams, 7) This applies not only to the war itself, but also to the home front. Chapter two, No Easy Answers, begins the process of deconstructing the myth, and demonstrating that the events leading up to WWII began long before the Treaty of Versailles, and the ramifications of WWII will last much longer than the generation that fought it. Adams lays out the frame of the complex political, cultural and economic histories of each of nations which would become involved in WWII, and shows that there was no obvious point at which one decision would have prevented the war from happening. Taken in context, the actions each nation took leading up to WWII make sense. Adams asks, what could have been done differently? Apparently, not much; appeasement didnt work in Europe, and determent didnt work in Asia. There really were no easy answers. Chapter three, The Patterns of War, 1939-1945 lays out the way in which each nation fought the war, with a new speed and brutality made possible by technology and the remoteness of the enemy. Chapter four, The American War Machine, demonstrates how the tools were created and sent into battle, and how the soldiers and organization of each army differed, for better or worse. Chapter five, Overseas, outlines the realities of life for the American soldier both in the European and Pacific theatres, while chapter six, Home front Changes, does the same for those who stayed home. These chapters have one unifying purpose; to define the reality of the WWII era, expose the complex history and actors, and above all, disabuse us of the reigning WWII mythos. Chapter seven, A New World, takes us one step further and debunks the myth that returning GIs readjusted quickly without lasting physical ailments and emotional traumas and into a society awaiting them with open arms, friendly smiles and lovin g families. Above all else, Adams has provided an interesting and easily accessible framework with which one can examine WWII and appreciate the complexities and realities of the era. While his history is intentionally brief and uncomplicated by example and detail, it does achieve its purpose. By identifying the mythos and realities of WWII, the Good War can be appreciated for what it actually was; an ugly, brutal and ultimately necessary war. Adams says that the existence of the WWII distortions is not entirely the fault of the American public. It is also the fault of the Federal Government and the media. The government censored controversial material during the war and only delivered to the public details that were uplifting and beneficial to the cause. The media also used the war to its advantage, promoting products using references to the war.   Adams also goes into detail the Post Traumatic Stress Syndrome the soldiers endured during the war.   The book does go into some historical accounts of WWII. Most of Adams references though were secondary sources. I would have liked to see him use more primary sources which would have provided more authenticity and credibility to the book. I do recommend the book if you are looking for a quick read about WWII, but if you are looking for a military history about WWII, this is not the book for you. 3-John F. Kasson, AMUSING THE MILLION: CONEY ISLAND AT THE TURN OF THE CENTURY Amusing the Million examines the historical context in which Coney Island made its reputation as an amusement park and shows how Americas changing social and economic conditions formed the basis of a new mass culture. Exploring it afresh in this way, John Kasson shows Coney Island no longer as the object of nostalgia but as a harbinger of modernityand the many photographs, lithographs, engravings, and other reproductions with which he amplifies his text support this lively thesis. After studying the whole book my point of analysis on this book is that In these times, when entertainers bare body parts normally kept strictly covered, it is hard to believe the cover photo of this book was considered rather racy a century ago. It shows a line of girls on the beach at Coney Island where the skirts on their swimsuits have been raised to reveal the shorts underneath. Considering that they also appear to have full-length tights on underneath the shorts, to modern eyes, they look overdressed. There were many social commentators at the end of the nineteenth century that argued that the egalitarian social structure of Coney Island was debasing the social fabric of the nation. As Coney Island was the most conspicuous example of the dramatic social changes taking place in the United States. By the turn of the century, the people were generally no longer rural tillers of the soil, having been transformed into urban tillers of the machines. Furthermore, by this time, the social distinctions between the upper and other classes were being blurred. As the author points out, at Coney Island, many of the stiff social restrictions came down. People who otherwise would not speak to each other became friendly and shared rides, beach water and other amusements.   The members of the compressed urban society craved simple and inexpensive recreation and Coney Island provided it. Therefore, as Kasson points out so well, it was a phenomenon that grew out of a social need and in many ways served as a social release. People could, for a very small fee, leave their crowded dwellings and engage in a day of escape. Everyone was equal on the rides and the beaches, so at least at that location, social distinctions disappeared.   Until I read this book, I had never considered the amusement park as a barometer for social change. However, it is now clear that Coney Island was a metaphor for a dramatic change in the social fabric of the nation and from this book, you can learn many of the details. These were all much the same in nature, differing mainly in size and duration. Their reason for being and the reason or them becoming a thing of the past is all the same.   The book suggests that they started in the mid-1800s is stretching the point somewhat as Fairs of all types were around for many centuries and only differed in how big they were, how far people travelled to them ,how much new inventions became incorporated and how long they lasted.   It seems that throughout history people loved to gather for just about any reason, but generally some sort of amusement along with the hope of seeing something new. Thus there were Races, Exhibitions of animals, crafts, products for prizes or sale, Auctions, Magic shows, Plays, Sporting events; and on and on ad infantilism.   This happened at Stonehenge and before, at the Roman Collisium, and Religious Celebrations. It didnt take much to create an event; heck, even a Hanging was enough to get a huge crowd out.  The same sort of thing continues today. So instead of taking the Subway to Coney Island or some other Amusement park; we go to the great Theme Parks, National Parks, Sporting Events, Concerts, Casinos, Vegas, Nashville, Ski Hills, Cruises, or even events and locations around the world, such as World Fairs or the Olympics.   The old adage The more things change, the more they become the same applies to Amusement Parks, just as it does to everything else.   The greatest change is in the ease of travel, the amount of disposable income available, and the introduction of TV where everything can be brought right into the living room. That doesnt leave much but the Thrill Rides, the Smells and Sounds, the Crowds and the Outdoors; but thats coming too.  The Canadian National Exhibition continues to run for 3 weeks in August: however it gets poorer and tackier every year and who knows how much longer it will continue. Amusement parks that began to exist during the turn of the century served as venues for fun and excitement as well as helped to release the repressed from the gentility of the Victorian Age of the nineteenth century. John Kasson examines the social and cultural ramifications that occurred in American society in his book, AMUSING THE MILLIONS: CONEY ISLAND AT THE TURN OF THE CENTURY. In his study, Kasson shows how the American landscape became playgrounds, especially in New York, which extended the use of recreational space, New Yorks Central Park, and expositions that commemorated and celebrated the American historical past, Chicagos Columbian Exposition of 1893. They magnified the cornerstones and building blocks of the city, and the behavior that was exhibited with the rising middle class, which attracted a mass audience. The city became cosmopolitan and modern where many engaged and frolicked, and helped to unlatch social, racial, and economic boundaries that were bestowed upon ma ny individuals; they also helped to rejuvenate cities through urban planning.   Indeed, Kasson explores the world of imagination. The amusements ran the gamut from a Barnum and Bailey atmosphere to reveling along the boardwalk amongst exotic and unusual exhibits that coveted Coney Islands Luna Park and Dreamland Park. And within the text Kasson highlights those who helped architect this unrestrained environment of excess, such as Frederick Law Olmstead, Daniel H. Burnham, George C. Tilyou, Frederic Thompson, James Gibbons Huneker, and Maxim Gorky. Undoubtedly these were elaborate and spacious constructed palatial playgrounds of pleasure full of materialism and consumption where many gathered for pure utopian enjoyment. According to Kasson, these amusements also served as an outlet for artists and painters whose works did not particularly belong in museums. However, they reflected the modernist and realist genres of the art world before they came into vogue, and they depicted technological, urban, populous, egalitarian, erotic, hedonist, dynamic, and culturally d iverse images that the public were not accustomed to (88).   Overall, this is an interesting trip down nostalgic memory lane. Through the revealing pictures and detailed narrative, Kasson shows readers how Coney Island at the turn became a form of liberation for an array of classes. In essence, this is a good source to refer to when studying or reading about the American Dream as it relates to amusement parks that transcended social and cultural change in American society.   4-John Kenneth Galbraith, THE GREAT CRASH, 1929 The Great Crash, 1929  is a book written by  John Kenneth Galbraith  and published in 1954; it is an economic history of the lead-up to the  Wall Street Crash of 1929. The book argues that the 1929 stock market crash was precipitated by rampant speculation in the stock market, that the common denominator of all speculative episodes is the belief of participants that they can become rich without work and that the tendency towards recurrent speculative orgy serves no useful purpose, but rather is deeply damaging to an economy.  It was Galbraiths belief that a good knowledge of what happened in 1929 was the best safeguard against its recurrence. Galbraith wrote the book during a break from working on the manuscript of what would become  The Affluent Society. Galbraith was asked by  Arthur M. Schlesinger Jr.  if he would write the definitive work on the  Great Depression  that he would then use as a reference source for his own intended work on Roosevelt. Galbraith chose to concentrate on the days that ushered in the depression. I never enjoyed writing a book more; indeed, it is the only one I remember in no sense as a labor but as a joy.  Galbraith received much praise for his work, including his humorous observations of human behavior during the speculative stock market bubble and subsequent crash. The publication of the book, which was one of Galbraiths first bestsellers, coincided with the 25th anniversary of the crash, at a time when it and the  Great Depression  that followed were still raw memories and stock price levels were only then recovering to pre-crash levels. Galbraith considered it the useful task of the historian to keep fresh the memory of such crashes, the fading of which he correlates with their re-occurrence. For the purpose of the summary and analysis phase of this book I thought that the Republican Great Depression of 1929-1939 has been an unending source of mystery, fascination, and disinformation for the past four generations. As youre reading these words, theres a huge push on by conservative think-tanks and wealthy political activists to reinvent the history, suggesting that Roosevelt prolonged the Depression or that New Deal programs were ineffective. At the same time, folks like David Sirota are valiantly pushing back with actual facts and statistics, showing that Roosevelts New Deal was startlingly effective, particularly when compared with the Republican policies of 1920-1929 that formed the bubble that crashed in 1929, and the Republican failures to deal with its consequences during the last three years of the Herbert Hoover administration (1929-1933). To really understand what brought about the great crash, however, its most useful to read an historical narrative written by one of the worlds preeminent economists when that world-changing event was still fresh in his and his readers minds.  The Great Crash  is that book, first written by Galbraith in 1953-54 (and published in 1955) and updated for modern readers in 1997. From this book I like to discuss some points in its summary phase. From the Introduction The people who remained sane and quiet Extracts from  The Great Crash: 1929, John Kenneth Galbraith, First Published 1955, Page 27 Even in such a time of madness as the late twenties, a great many man in Wall Street remained quite sane. But they also remained very quiet. The sense of responsibility in the financial community for the community as a whole is not small. It is nearly nil. Perhaps this is inherent. In a community where the primary concern is making money, one of the necessary rules is to live and let live. To speak out against madness may be to ruin those who have succumbed to it. So the wise in Wall Street are nearly always silent. The foolish thus have the field to themselves. None rebukes them. From Chapter 1: A Year to Remember Opportunities for the social historian Extracts from  The Great Crash: 1929, John Kenneth Galbraith, First Published 1955, Page 26 In the autumn of 1929 the mightiest of Americans were, for a brief time, revealed as human beings. Like most humans, most of the time, they did some very foolish things. On the while, the greater the earlier reputation for omniscience, the more serene the previous idiocy, the greater the foolishness now exposed. Things that in other times were concealed in a heavy facade of dignity now stood exposed, for the panic suddenly, almost obscenely, snatched this facade away. We are seldom vouchsafed a glance behind this barrier; in our society the counterpart of the Kremlin walls is the thickly stuffed shirt. The social historian must always be alert to his opportunities, and there have been few like 1929. From Chapter 7: Things Become More Serious Things keep getting worse Extracts from  The Great Crash: 1929, John Kenneth Galbraith, First Published 1955, Page 130 In the autumn of 1929 the New York Stock Exchange, under roughly its present constitution, was 112 years old. During this lifetime it had seen some difficult days. On 18 September 1873, the firm of Jay Cooke and Company failed, and, as a more or less direct result, so did fifty-seven other Stock Exchange firms in the next few weeks. On 23 October 1907, call money rates reached one hundred and twenty-five per cent in the panic of that year. On 16 September 1922 the autumn months are the off-season in Wall Street a bomb exploded in front of Morgans next door, killing thirty people and injuring a hundred more. A common feature of all these earlier troubles was that, having happened, they were over. The worst was reasonably recognizable as such. The singular feature of the great crash of 1929 was that the worst continued to worsen. What looked one day like the end proved on the next day to have been only the beginning. Nothing could have been more ingeniously designed to maximize the suffering, and also to ensure that as few as possible escaped the common misfortune. The fortunate speculator who had funds to answer the first margin call presently got another and equally urgent one, and if he met that there would still be another. In the end all the money he had was extracted from him and lost. The man with the smart money, who was safely out of the market when the first crash came, naturally went back in to pick up bargains. The bargains then suffered a ruins fall. Even the man who waited out all of October and all of November, who saw the volume of trading return to normal and saw Wall Str eet become as placid as a produce market, and who then bought common stocks would see their value drop to a third or a fourth of the purchase price in the next twenty-four months. The Coolidge bull market was a remarkable phenomenon. The ruthlessness of its liquidation was, in its own way, equally remarkable. 5-Ronald G. Walters, AMERICAN REFORMERS, 1815-1860 With American Reformers, Walters has composed a fine synthesis of secondary literature on the varied antebellum reform movements. In doing so, he argues that the reform impulse emerges out of evangelical Protestantism but by the Civil War takes a more secular turn more involved in legislating social controls than converting the hearts of individuals. As he develops this argument he addresses the different forms that this reform impulse took and organizes the book thematically. He discusses in successive chapters utopian movements and secular communitarians, abolition, the womens movement and the peace movement, temperance, health reform and spiritualism, working mans reform, and institutional reform, into which he groups mental hospitals, prisons and schools. Walters demonstrates the secularization of reform in the realm of communitarian societies. Thus, the early nineteenth century utopian settlements that often emerged out of pietistic impulses gave way to more secular experiments in social engineering such as Owenism, or as in the case of Oneida, how a once religious community endured only as a commercial venture. Similarly he shows institutions such as asylums wove their religious inspiration with the science of the times but like prisons and almshouses became holding pens for outcasts rather than places for healing and reform. Walters also situates the emergence of reform in the particular circumstances of antebellum America. He argues that the emergence of the middle class created made it possible for people to devote time to reform, and those technological advances in printing made it possible for people to actually make a living as an agitator. He also argues that reform helped shape the identity of the emerging middle class. This point comes through particularly clearly in his chapter on working mans reform. Walters synthesis suffers from its grand scope and short length. In it he sacrifices a certain amount of detail and analysis for space and clarity. The section on utopian movements, for example, traces the personalities of the major reformers and a brief outline of the community that followed without in-depth analysis. Throughout the book quotations from primary sources would have been helpful in giving a feel for the particular movement under discussion. The lack of primary source material allows Walters to sacrifice documentation, and the reader sometimes wishes for some assistance in discerning the origin or fuller development of a particular point. To his credit, Walters provides a good bibliographical essay at the end, but the lack of documentation sometimes proves frustrating and thus interrupts the otherwise smooth flow in the text. Nonetheless, American Reformers is a very readable and useful synthesis of the secondary sources on antebellum reform. As such, it is a helpful an d welcome addition to the field. In my mind, this is an introductory text, albeit a fine one. Walters is very accessable, he tries to include necessary historical perspective and whatever cultural information he deems to be valuable to the story hes telling in each chapter. And while each chapter is a story of a different movement or people, he also demonstrates those things these groups have in common. I wont spoil it for you, but at the least of it, they were all idealists who thought to affect the world around them. Material and political changes transformed America at a dizzying pace in the 1820s and 1830s. The expansion of industrialization, the creation of roads and canals to connect manufacturers to new markets, westward migration, a prolonged period of economic depression following the panic of 1837, and the broadening of voting rights triggered vast social upheavals. Reform movements were often attempts to cope with the consequences of these changes. Some movements wanted reform of institutions like prisons, schools, and asylums. Others looked to individual regeneration to transform the whole society. Some reformers drew attention to a particular groups suffering: Richard Henry Danas  Two Years before the Mast  (1840), for example, pressed for expanded legal rights for sailors. Others, like the founders of Brook Farm, sought radical and universal reform. A powerful source of reform emerged from the Second Great Awakening, the religious revivals sweeping the nation from the 1790s through the 1820s. Like the Great Awakening of the 1730s and 1740s, this series of revivals emphasized individual, often emotional religious experiences. Yet unlike the first period of revival, the Second Great Awakening had an even broader impact. The disestablishment of religion in the early national period and the deism associated with Americas founding fathers (that is, their belief in the power of reason and the existence of a Supreme Creator and their skepticism about supernatural religious explanations) seemed to threaten the nations Protestant moral foundation. Moreover, many Christians attributed certain social ills (drinking, dueling, disregard for the Sabbath, and the like) to Chris-tianitys decline. Ministers such as Lyman Beecher (1775-1863) and Charles Grandison Finney (1792-1875) responded with messages about wickedness, conversion, and the imm inent return of Christ. Moving away from the Calvinist doctrines (such as predestination) associated with the initial Great Awakening, they preached individual moral agency and personal salvation, moral improvement and perfection, and a responsibility to hasten the coming of Gods Kingdom. These religious ideas contributed to the desire for reform and creation of voluntary benevolent societies such as the American Education Society (1815), American Bible Society (1816), and American Tract Society (1825). These organizations distributed religious literatures, but their members also led efforts to stem Sabbath-breaking, drinking, and other forms of vice. Various female moral reform societies focused on ending prostitution, sexual exploitation, and the sexual double standard. The ostensibly moral concern with sexual vice also helped justify the not-so-pious demand for reform literature featuring fallen and wronged women in texts like Maria Monks  Awful Disclosures  (1836) and George Fosters  New York by Gas-Light  (1850). Evangelical reformers also played important roles in other reform movements. Theodore Dwight Weld (1803-1895), a disciple of Finney, began his career distributing tracts and preaching against strong drink. In 1829 Weld shifted his efforts to the campaign against slavery and authored two antislavery classics,  The Bible against Slavery  (1837), which dismantled biblical pro-slavery arguments, and  American Slavery As It Is  (1839), the text that inspired Harriet Beecher Stowe (1811-1896) to write  Uncle Toms Cabin  (1851-1852). Evangelical reform spread popular literature as tracts, sermons, Sunday school books, and temperance testimonies. The revivals also had an important influence on developments in literary style. Religious writings became more emotional and imaginative, formally less rigid, and theologically less rigorous. Antebellum religious texts began to rely on vivid narratives to illustrate, edify, and entertain. This new religious style, as David S. Reynolds calls it in his study  Beneath the American Renaissance  (p. 15), reshaped not only evangelical writing but also the style of liberal reformers, popular writers, and transcendentalists. 6-James M McPherson, ABRAHAM LINCOLN In honor of the bicentennial of Lincolns birth, renowned Civil War scholar James M. McPherson has written a wonderful brief biography of our 16th President. This book will be a wonderful source for beginners to study Lincoln and will serve as a good framework for larger works, like David Herbert Donalds  Lincoln. This book covered the important aspects of Lincolns life from his birth and childhood in Kentucky and Indiana to his coming to Illinois, to his administration and death. McPherson discussed Lincolns tarnished relationship with his father and his wonderful relationship with his step-mother, which presented a more personal side of the man. Though short, this book does a great job of discussing Lincolns life in the larger context of American history. McPherson summarized the important moments and events during his life and provided a wonderful look at the war and its effect on him. True to his scholarly reputation, McPherson used great sources for this little biography, including the  Collected Works of Lincoln  and  Lincoln at Cooper Union  to name a couple. In addition to using great primary and secondary sources, McPherson provided a bibliographic essay that provided a great synthesis of the historiography of Lincoln and where it may be heading in the coming year. There are many things to like about this book. It is a well-researched, but brief biography that will reach a wide audience. The reputation of James McPherson as a scholar lends great weight to the legitimacy of this biography.  Abraham Lincoln  is a wonderful beginning to the scholarly celebration of the Lincoln bicentennial. - James McPherson has emerged as one of Americas finest historians.  Battle Cry of Freedom  , his Pulitzer Prize-winning account of the Civil War, was a national bestseller that Hugh Brogan, in  The New York Times Book Review  , called history writing of the highest order. In that volume, McPherson gathered in the broad sweep of events, the political, social, and cultural forces at work during the Civil War era. Now, in  Abraham Lincoln and the Second American Revolution  , he offers a series of thoughtful and engaging essays on aspects of Lincoln and the war that have rarely been discussed in depth. McPherson again displays his keen insight and sterling prose as he examines several critical themes in American history. He looks closely at the Presidents role as Commander-in-Chief of the Union forces, showing how Lincoln forged a national military strategy for victory. He explores the importance of Lincolns great rhetorical skills, uncovering howthrough parables and figurative languagehe was uniquely able to communicate both the purpose of the war and a new meaning of liberty to the people of the North. In another section, McPherson examines the Civil War as a Second American Revolution, describing how the Republican Congress elected in 1860 passed an astonishing blitz of new laws (rivaling the first hundred days of the New Deal), and how the war not only destroyed the social structure of the old South, but radically altered the balance of power in America, ending 70 years of Southern power in the national government. The Civil War was the single most transforming and defining experience in American history, and Abraham Lincoln remains the most important figure in the pantheon of our mythology. These graceful essays, written by one of America are leading historians, offer fresh and unusual perspectives on both. From my analysis point of view the book itself in hardcover is a joy to hold with its compact size, readable typeface and bound-in ribbon bookmark. Whoever worked on this project obviously did it as a labor of love. They worked the details on this one.  You cant honestly compare this work to others like Carl Sandbergs Lincoln or With Malice towards None or even my nice coffee table book of photographs taken of Lincoln. This work COMPLEMENTS those more comprehensive volumes. That said, it is not incomplete. It does an excellent job of hitting the hundreds of high and low points in Lincolns too brief life. The pace moves quickly and precisely along so that you never have the feeling that youre being written down to if thats the phrase Im looking for. This one has NOT been dumbed down for the reader.   Personally I see this smaller volume as an annual read to remind me of just how special Lincoln was as a man and as our nations leader. He was willing, even at great personal cost, to do the right thing on the toughest, most entrenched issues in our nations hist

Saturday, July 20, 2019

Business Use of Media in Crisis Management

Business Use of Media in Crisis Management 1 – Introduction 2 – Why business should engage with media during crisis? 3 – What strategies are successful during crisis? 4 – Recent new stories 4.1 – Barilla Pasta 4.2 – Costa Concordia Cruise 5 – Conclusion REFERENCES: BIBLIOGRAPHY: 1 – Introduction Organizations have always lived crises, some economic, others policies, more common administrative and internal, although many of them without if it is aware. Currently, the speed with which information is sent and received and with the development of the media, much of the attention is focused on organizations and their actions because the population is perceived as an integral part of the social process that organizations develop. Crises are not merely problems or conflicts that happen daily in organizations. Crisis is an event that involves failure, which generates general distress and affects relationships. It is a fact that happens suddenly threatening the organizational image, business and may result in large financial losses. In this essay, it will be discussed why it is important for business to engage with the media during crisis. Next the strategies that are successful in public relations for businesses during such times will be explored. In the end, two recent news stories which centred on crisis for different business will be commented. 2 – Why business should engage with media during crisis A significant threat to the business that can impact negatively if not controlled is considered crisis. The threat can have negative consequences for the organization, for the industry and for the stakeholders in general. Three related threats are created by the crisis: the safety of the public, the financial loss, and reputation damage. For example, flight and industrial accidents can have serious injuries and deaths as well. Financial loss can be created due to the operations break causing a decrease in the market share or due to the decreased in purchase intention (Coombs, 2007). Dilenschneider (2000) stated that all crises will affect the company’s reputation to some extent. When a company faces a crisis, the management have to do and say something to the public. This is called crisis response. In this case the Public Relations (PR) has an important duty by helping the organization to reach the public with its message. The response needs to be very quick, accurate and consistent. According to Fearn-Banks (2011) an organization has to prove to its customer and to the general public as well that the negative image is not a fact. Therefore, it is really important that the business engage with the media during a crisis as soon as possible. The media is the best way to reach a wide variety of public and stakeholders very fast. The message spread out quickly and to a great amount of people. Probably some non-targets will receive the message; however, the most important is the speed and reach of the message. According to Dolphin (1998) a good message sent to the stakeholders can create an opportunity to make the organization’s image better. Even in a bad disaster a good message has a beneficial effect. It is also important for the business to engage with the media because when a company respond to the stakeholders about what happened it is a way of improve the corporate image and create a relationship with them. The best way to explain the crisis is using the media engagement (Barton, 2001). Besides, the engagement with the media can show that the organization is responsible and is trying to do the best for those who have been affected. The message has to be accurate and consistent in order to improve the corporate image. 3 – What strategies are successful during crisis? A great number of researchers have studied public relation strategies for business during crisis time in order to improve the organization’s image. As a result of this research it was developed a list of reputation repair strategies. The person who contribute more in order to determine the reputation strategies were Benoit (1997). From a great different number of researches which showed a matter for reputation strategies, Benoit evaluate and combine all of them (Combs 2007). With the work of Benoit and others, Coombs (2007) created a list of reputations repair strategies integrating all writings. Coombs stated that the reputation repair strategy can change in terms of how to help the victims and more than the organization interest. The list of reputation repair strategy is composed with ten strategies for crisis communication. Those strategies were divided in primary and secondary crisis response strategies. The primary has three main topics: Deny crisis response strategy, Diminish crisis response and Rebuild crisis response strategy. The secondary has one main topic: Bolstering crisis response strategies. The table 1 below show the strategies. Table 1: Crisis response strategies – Coombs (2007) In order to assess the reputational problem of a crisis, managers should follow a process based in two steps. The first one is to define the crisis type considering the way that the media and stakeholders are describing the crisis. Coombs and Holladay (2002) create a list of crises types according to the threat each one offer. See the table 2 below. Table 2: Crisis types by crisis clusters – Coombs and Holladay (2002) The second one is to inspect the previous reputation and important point of crisis history. In case of the organization had a negative reputation before, the threat can be enhanced. Reputation is considered an important asset for the company and it is very valuable and very important to protect. A crisis can probably affect the reputation with the negative word-of-mouth and it will decrease purchase intention. However, the reputation strategies will assist to reduce this probability (Coombs 2007). 4 – Recent new stories Several recent new stories which centred on a crisis for different businesses can be used as an example to highlight the communications strategy. Two recent new stories will be analysed. The first one is about the Barilla Pasta and its chairman, Guido Barilla, for his antigay comments. The second one is about the Costa Concordia Cruise and its captain, Schettino, for do not follow the navigation system causing a serious accident. 4.1 – Barilla Pasta The crisis started in September 2013. Having said that gay couples never will do advertising campaigns for Barilla, the president of the Italian pasta maker, Guido Barilla, apologized through media. The announcement was made after the statement had negative repercussions around the world and netizens started a campaign to boycott the products of the brand on social networks. The crisis type of the action taken by Guido Barilla can be classified as organizational misdeed management misconduct. According with the table 2 seen before, this crisis type is considered a preventable cluster because in that situation the organization knew that was taking an inappropriate action. Of course all the disorder could have been avoided if Barilla had not made the statement to the Italian radio La Zanzara. However, since a problem of this nature occurs, there are ways of minimizing the impact. The company took a primary crisis response strategy. The rebuild crisis response, apology, was used to indicate that the organization takes the full responsibility and ask stakeholders for forgiveness. Barilla was quick to respond to the crisis. The company post press releases on their official website and a video apology on company Facebook page. The retraction and apology from Barilla represent fundamental attitudes. It was necessary that he said he was not well understood and acknowledge the mistake. These cases it is important to accept the error and enhance the brand does not want to leave a bad image. The speed with which the message of the President of Barilla was posted on Twitter less than 24 hours after his interview with radio was another point where the company did the right thing. Have chosen Facebook and Twitter to rule was also a hit from the company. This is because the message first came to followers of the brand, which were probably inside the controversy. Knowing where relaying retraction is essential. It has to be directed to the right people, because they take it to those who still do not even know of the incident, will only arouse the curiosity of those people to the fact. The chairman also met some different LGBT organizations to apologize once again. In general, the crisis situation was well controlled by the organization. 4.2 – Costa Concordia Cruise In the year of 2012, on the night of January 13, a disaster occurred with one of the Costa Concordia cruise ship in Italy. It hit a rock and started to sink with 3,206 passengers and 1,023 crew on board. The commandant was Captain Schettino and the cruise was supposed to travel around the Mediterranean sea, including ports of Savona, Marseille, Barcelona, Palma, Cagliara, and Palermo. They are not absolutely sure that the Captain has not followed the navigation system. However, they assure that if this task was followed it would show clearly the dangerous that they were approaching. Schettino said â€Å"I have to take responsibility for the fact that I made a judgment error. This time I ordered the turn too late.† Then, at 22:54 on that night, the captain gave the order to the crew and passengers to abandon the ship. This tragedy was classified, by the Costa Concordia Full Investigation Report, as a very serious accident with dead or missing of 32 people. Also more 157 were injured, and from this number 20 were admitted to the hospital. In addition at the end they had total loss of the ship. With regard of the classification of the type of this crisis, it can be said that is a Human error accident (see table 2). This identification came, because as said before if the captain had followed the navigation system accordingly, this tragedy could be avoided. Also they said that the procedure to abandon the ship did not follow the Decision Support System and the â€Å"general emergency† alarm was given late. The company took a primary crisis response strategy. The rebuild crisis response, compensation, was used to offers money or other gifts to victims. Under these circumstances, after 5 days of the accident, the company’s CEO tweeted : I gave my personal assurance that we will take care of each every one of our guests, crew and their families. And some days after the CEO gave to the passengers that were on board, a 30% of discount on future trip cruises with the company. In addition, neither the CEO nor the Costa executives appeared in the pear of Giglio, the place where the ship sank, to speak with the survivors or to check the situation directly. In conclusion it can be said that the company Carnival did not know how to deal with the Concordia ship accident. As can be expected the physical appearance of corporate executives at the scene of the occurrence can be considerable significant. Also such attitude is crucial to prove the corporationsinvolvement and benevolence toward the victims. 5 – Conclusion To conclude, organizations have always faced a crisis. Sometimes economic, others policies or more common administrative and internal. Crisis is an event that disrupts the relationship and the normal business activities resulting in financial losses. Business has to engage with media very quickly because it is the best way to reach a wide variety of public and stakeholders very fast and it is the way of improve the corporate image and create a positive relationship with the stakeholders. Business has to identify the crisis type and after choose one of the several crisis response strategies that are successful in public relations to handle with the crisis. Two recent stories were presented. The first one, the Barilla Pasta, was an example of a well-managed crisis communication. The organization took some action very fast and before the first 24 hours. The organization apologized in different communication channels. The chairman made a video apologizing and also met some LGBT organizations to apologize once again. On the other hand, the second one, the Costa Concordia Cruise, was an example of not well managed crisis communication. The organization just took some action on tweeter 5 days after the accident. The CEO had the courage to offer 30% of discount for a future trip. Anyone from the organization, neither the CEO appeared in the place where the ship sank to check the situation directly. REFERENCES: Barton, L. (2001). Crisis in organizations ll. Cincinnati. 2th edition. Benoit, W. L. (1997). Image Repair Discourse and Crisis Communication. Public relations review. Coombs, W. T. (2007). Crisis Management and Communications: http://www.instituteforpr.org/topics/crisis-management-and-communications/ Coombs, W. T. (2007). Protecting Organization Reputation During a Crisis: The development and application of situational crisis communication theory. Corporate Reputation Review. http://www.palgrave-journals.com/crr/journal/v10/n3/full/1550049a.html Coombs, W. T. and Holladay, S.J. (2002). Helping Crisis Managers Protect Reputational Assets: Initial tests of the situational crisis communication theory. Management Communication Quarterly Dolphin, R. R. (1998). Fundamentals of Corporate Communications. Butterworth-Heinemann. Oxford. Dilenschneider, R. L. (2000). The Corporate Communication Bible: Everything you need to know to become a public relations expert. New Millennium. Fearn-Banks, K. (2011). Crisis Communication: A Casebook Approach. Routledge, New York, 4th edition. BIBLIOGRAPHY: For the recent new stories Barilla Pasta http://www.businessweek.com/articles/2013-10-07/barilla-in-hot-water-offers-a-lesson-in-reputation-management http://www.queerty.com/barilla-chairman-meets-with-lgbt-groups-in-an-attempt-to-reverse-global-boycott-20131008/ Costa Concordia Cruise http://www.cruiselawnews.com/2012/01/articles/social-media-1/cruise-crisis-management-fail-how-carnival-is-ruining-its-reputation-following-the-costa-concordia-disaster/ http://www.bbc.co.uk/news/world-europe-16563562

The Cultural Front Essay examples -- essays research papers

The Cultural Front   Ã‚  Ã‚  Ã‚  Ã‚  In the USA, it seems as though there is always a revolution going on. The world is changing everyday. Everyday there is something new going on. Everyday there are people fighting for what they believe in, from social movements to political movements. Everyday people are working hard for their future. People are just trying to make it in the real world. In the the 1930’s, there was so much going on, from WWI to the depression. The world was in a slump, and people were doing everything they could to make it. The cultural front involves history on the ordinary person, politics, and literature. I wish to compare some of the problems of today, with the problems of the past, discussing politics, culture, hegemony, and the working class.   Ã‚  Ã‚  Ã‚  Ã‚  USA is the richest country and has the most poor people in numbers. Our money isn’t spent on education, health, or housing projects for poor people. Recently most of our money has been going to Iraq or weapons for soldiers so they can keep the peace. Our money doesn’t go to the ordinary person. Rich people keep getting rich, and the poor keep getting poor! I don’t feel our money is put into any investments. How come our gas prices are so high? Wouldn’t it make sense to invest in oil, so the average person can have some spare change to spend on something other than gas to get from point A to B? Our system is unjust and the only way to fix it is to fight for it, and hope that someone in power hears you. When people in power say something, people automatically believe them, even if there is no basis to their knowledge. President Bush had repeatedly said that John Kerry had changed his positions about our war many times. Kerry said it wasnà ¢â‚¬â„¢t true, but people believed Bush anyways, because he is a man of power, which is a form of communism. There are ways to change our system fundamentally instead of going to war with other countries. Most of our money right now goes to our National Defense and Social Security. It’s nice the money will be there later for us when we retire, but what about those of us who need social security benefits now? There have and always will be problems with the system, and no matter what you do, you can never make everyone happy! In the 1930’s the big political movement was the power of the CIO, The congress of Industrial Organization. They came to power at the beginning of ... ...side had Ghetto pastorals, which were books about people growing up in the ghettos, Harlem, Chinatowns, Little Italy, etc. Ghettos are usually classified as projects for African Americans. They are run down housing projects, where the poorest of the poor live. People there usually are on welfare, and have many kids. People enjoyed reading these stories, because they were stories of everyday people.   Ã‚  Ã‚  Ã‚  Ã‚  This Cultural front was a revolution in the United States. The Cultural front is part of our history and it is very important to read all perspectives of history. The Cultural front reshaped history through the everyday people, the writing, play wrights, politics, and social movements. The cultural front shows the perspectives of the poor; it isn’t things you will find in a history book. When you read history books you find falsification. White men wrote history, they designed it the way they wanted people to remember it, making past presidents heroes, justifying Christopher Columbus taking land that was not his, justifying slavery, and writing only about people in power. The book the Cultural front shows a perspective from the every day average American just trying to survive.

Friday, July 19, 2019

Conflict is a Major Issue in Othello Essays -- shakespeare, Literary An

Conflict is a major issue in Othello, the source for all the problems in the story all lead back to love and jealousy. Love can be an extremely powerful thing in life. It can easily draw two people closer together or simply destroy something that could have been great. Ironically similar, jealousy can tear something apart just as fast as love can. This timeless tragedy starts out in Venice, with a plot to attain revenge on Othello. Iago and Roderigo are simply jealous with the fact that Othello has promoted Cassio to his lieutenant instead of Iago, along with the bitterness they both shared towards Othello to begin with (Shakespeare for Students, Othello). Together, Iago and Roderigo have come up with a plan to ultimately push Othello over the edge. For starters, Cassio unwillingly has told Iago that he is capable to be easily intoxicated and well obviously Iago uses this information against Cassio. Long story short, Cassio has stirred up a brawl to which in the long run costs him his new status as lieutenant. After all of this goes down Iago, trying to seem like the concerning friend, convinces Cassio to speak with Desdemona, Othello’s new bride, about the situation. Luckily, so Cassio thinks, Desdemona does such and tries to talk with Othello to have his dear friend reinstated. It is possible for people to make mistake. Once again Iago uses Cassio’s ignorance against him. All through the story almost every little detail and event all leads back to the scheme of Iago. Iago is thinking this could not work out better for me, so his next thought of process is that this conversation between Othello and his dear wife Desdemona will make Othello’s mind play tricks on him. Soon there after Othello is advised to keep closer watch of hi... ...or example when she asked him to tell her how much he loved her, â€Å"If it be love indeed, tell me how much†. Her maids add a little to Cleopatra’s characteristics. Also she had a messenger go to Antony saying she was dead, which she was not.Cleopatra’s character is so exotic and proud to be able to manipulate men but Desdemona is a complete opposite. Betrayal is the other ultimate theme of both of these tragedies. In Othello, he betrays Desdemona by believing the evil Iago and not communicating with his wife. He instead assumes Iago’s statements are of truth. We see Iago’s slyness and cleverness grow and a vapid rate, Desdemona’s innoncence becomes more apparent and Othello’s character galls from a noble warrior into a jealous fool. Iago is the source of the problems in Othello. He has motivation to ruin dear Othello because of the promotion Cassio gets instead of Iago.