Assess the View That Crime Is Functional - 1683 Words

s Assess the view that crime is functional, inevitable and normal. (33 marks) Within the sociological perspectives of crime and deviance, there is one particular approach which argues that crime is functional, inevitable and normal. This sociological perspective, Functionalism, consists of Emile Durkheim’s work on crime and deviance. His main argument was that ‘crime is normal’ and that it is ‘an integral part of all healthy societies’. This perspective views crime and deviance as an inevitable feature of all societies which is universal. However, Durkheim did argue that too much crime can lead to the destabilisation of society. Durkheim identified three positive aspects of crime which make it a functional component of society. He done†¦show more content†¦Merton stated that each and every society sets goals and also establishes socially-approved means of obtaining these goals. When individuals are not able to meet these standards through the means which have been inaugural rated, they turn to other options which can involve crime and deviance. This shows that, according to Merton, crime can fulfil a dysfunctional role within society. The options which he identified were conformity, innovation, rebellion, ritualism and re-treatism. These responses to the socially approved goals and means can sometimes lead to criminal activity and subsequently, a dysfunctional society. Firstly, conformity is when an individual adheres to both the goals and the means despite the limited chances of success. This can result in a functional society as all of the socially approved concepts are accepted and adopted within the persons life, thus, excluding crime. Secondly, innovation refers to when goals are accepted but individuals find different ways to achieve them. These methods are often criminal. For instance, if an individual wants the socially approved goal of owning those aspects which make him/her of a higher reputation, they can turn to organised theft and in some cases, white collar crime. Ritualism refers to when an individual uses the means but loses sight of the goals whereas retreatism refers to when the individuals rejects both the goals and the means. Individuals who are dependentShow MoreRelatedUsing Material from Item a and Elsewhere, Assess Sociological Views of Crime Reduction Strategies.841 Words   |  4 Pagesitem A and elsewhere, assess sociolog ical views of crime reduction strategies. (21 marks). There are numerous different types of strategies for crime reduction. These include crime prevention tactics which are suitable for whole societies, and also forms of punishment which are suitable for individuals. Crime prevention strategies include situational crime prevention, environmental crime prevention, and social and community crime prevention. Ron Clark describes situational crime prevention as ‘a pre-emptiveRead MoreSociology A2 Revision 2012 34479 Words   |  18 PagesWednesday 13th June, am Unit 4 exam: Tuesday 19th June, pm Easter Revision: tbc A2 Syllabus: AQA Sociology GCE (new specification) Unit 3: Mass Media (SCLY3) Worth 20% of your final A Level Written paper, 1 hour 30 minutes 60 marks available Unit 4: Crime and Deviance with Theory and Methods (SCLY4) Worth 30% of your final A Level Written paper, 2 hours 90 marks available Timetable Use your revision checklists to draw up a timetable for revision leading up to the exam. Make sure you cover everythingRead MoreRehabilitation Is Essential For Human Life1669 Words   |  7 Pagesdepending on the reason why an individual is being rehabilitated. Rehabilitation can occur subsequent to a variety of events including injuries, disease, drug abuse and crime related cases. This paper concentrates on rehabilitation in corrections. Most of the people who are in correctional facilities might have been perpetrators of crime. Placement in a correctional institution means subjection to a completely new environment. This new environment furthers the need for rehabilitation as it has the potentialRead MoreFunctionalism and Crime and Deviance Essay913 Words   |  4 Pagesand elsewhere, assess the usefulness of functionalist approaches in explaining crime (21 Marks) Item A Functionalist sociologists focus on how far individuals accept the norms and values of society. Central to their study of crime is the attempt to understand why people break the rules of society. Despite their focus on the importance of shared norms and values, functionalists see a small amount of crime as necessary and beneficial to society. The publicity given to crime highlights theRead MoreChild Shift1748 Words   |  7 Pagespersonal and public interest which has become the drive upon which the research will be carried out. As a tertiary level student that lives and has been cultured within the assessed environment (Jamaican society), my interest has been stimulated to assess the factors surrounding the nature of this negative lifestyle pattern. This article has highlighted my sensitivity to this situation due to personal reflections (to some extent); analytical efforts will be made to completely understand this criticalRead MoreRehabilitation and Recidivism1436 Words   |  6 Pagesrate of recidivism in criminal offenders. There has been great controversy over whether anything works to reduce recidivism and great hope that rehabilitation would offer a reduction in those rates. In this paper I will introduce information and views on the reality of whether rehabilitation does indeed reduce recidivism. Proposed is a quasi-experiment, using a group of offenders that received rehabilitation services and an ex post facto group that did not? I intend to prove that rehabilitationRead MoreAssess the functi onalist theory of crime and deviance1813 Words   |  8 PagesAssess the functionalist view of crime and deviance. [21 marks] This essay will detail the functionalist perspective of crime and deviance. Functionalist theories began to emerge after the industrial revolution in the 18th century. This period was called the enlightenment, and brought about scientific belief as opposed to the feudalist beliefs of religion. Religion no longer had such a powerful impact on peoples’ lives. The aim of sociological theories such as functionalism is to cure social illsRead MoreSpy Camer Spy Surveillance1295 Words   |  6 PagesTechnology, through the times, has offered many options in protecting the society from crimes and other evil-doings. However, with industrialization, the proliferation of computers and complex political and social systems, our society needs a heightened level of security. Police and military personnel continue guarding us against criminals and terrorists. However, there is the need for individuals to consult other security services and private eyes to conduct their own investigations an d protectRead MoreDefinitions Of The Self Essay : Aggressive Criminal Behavior2237 Words   |  9 PagesApproaches to the self essay: Aggressive Criminal Behaviour This essay will compare and contrast two opposing approaches to self; the biological view of ‘the embodied self’ with the social constructionist theory. In doing this it will discuss how each approach relates to various aspects of the predisposition between nature and nurture as a binary. It also aims to outline and evaluate how each approach attributes etiologies to aggressive criminal behavior using examples from theorists such as DiLallaRead MoreFamily Roles and Relationships: Examining the Contribution of Feminist Sociologists1732 Words   |  7 Pagesï » ¿Using material from Item 2B and elsewhere assess the contribution of feminist sociologists to an understanding of family roles and relationships. In this essay I will be assessing the contribution of feminist sociologists to an understanding of family roles and relationships. There are different roles in families such as: Conjugal; where both the partners share task such as housework and childcare, the opposite of this would be segregated roles; where the couples have separate roles, the male

Columbus Day Should No Longer Be A National Holiday

John Oliver is correct when he asserts that Columbus Day should no longer be a national holiday. Columbus Day is the day we celebrate when Christopher Columbus landed in the New World. I believe we should not celebrate Columbus Day because I m sure we are celebrating a murder and the person supported in owning or controlling of a person. During that time of landing in the New World, he went on a killing spree of humans and of in slaving the Native Americans. Columbus Day shouldn t be a holiday anymore because all the Indians he enslaved and killed during his voyage. Columbus had made a promise to bring back slaves, gold, copper, and girls to be used for sex. According to A Patriot s History ... about 56 million people were killed†¦show more content†¦We helped influence the Natives to move to a hunting based lifestyle instead of nomadic. In addition to this the cultures from different continents have been changed because of Columbus. We can t forget though that he brought theses diseases throughout the continents he traveled to. Christopher Columbus Biography explains The exchange also brought new diseases to both hemispheres, though the effects were greatest in the Americans. Smallpox from the Old World decimated millions of the Native American population The diseases were new to both the Europeans and the Americans because it was the first time they had experienced this type of diseases. It was very new to both of them at the time, so they didn t know how to handle it or let alone cure it so they suffered. The Americans suffered the most from these diseases. In effect of the Americans suffering from these diseases, the Europeans ended up out numbering them in a very big margin. In addition, the exchange benefited the Europeans more the Americans and the rest of the world a part of the exchange. American was changed and pretty much gone plus the Native Americans disappeared too. All this happened because he made promises he couldn t keep like bringing home a certain amount gold so instead, he brought to trade with slaves who carried the disease to the Americans and Europeans. Not only did he give it to the Americans and the Europeans he gave it to the Spanish and the Aztec s. Science Mag saysShow MoreRelatedThe Overdue Abolishment Of Columbus Day1559 Words   |  7 Pagesna Manley November 8th, 2015 Writing 121 The overdue abolishment of Columbus Day Christopher Columbus may have first left his mark on the Americas in the 15th century, but the United States didn’t establish a federal holiday in his honor until 1937 (Dan Fitcher). Commissioned by Spanish king Ferdinand and Queen Isabella to explore Asia, Columbus instead sailed to the new world in 1492 (Dan Fitcher). He first come ashore in the Bahamas later making his way to Cuba and the island of Hispaniola (nowRead MoreEssay On Christopher Columbus1530 Words   |  7 PagesWe were taught in school the saying, In 1492 Columbus sailed the ocean blue, to help us remember when Christopher Columbus discovered America. We learned the Spanish monarchy funded him and he set sail on the Nina, the Pinta, and the Santa Maria in hopes of finding a route to the riches that were in the west indies. He landed on an island, and this was how what we know as America was discovered and referenced as the New World. We even have a day set aside here in the United States to celebrateRead M oreItalian Immigrants Holiday Traditions1262 Words   |  5 Pagesso accustomed to holiday traditions today that the meaning of how they arrived here has been lost. Immigrants of Italy brought to America their family-centered culture of celebrating these holidays. Their culture was so influencing that villages for the Italians were actually formed. The Italians celebrated numerous holidays in Italy; most celebrations included their fine foods and wine. Although, after the immigrants arrived in America they no longer observed many of the holidays that they did inRead MoreA University Of A Campus Statue Essay1534 Words   |  7 PagesEvery day millions of people in the world are making an impact and difference that should be recognized and honored. To continue, this is the reason why there are so many statues in the world, including in art museums, in libraries, and even on the campuses of colleges, to show forth the honor and respect people have towards them for making a difference in their lives. For instance, a campus statue represents a symbolism to an individual who has made an impact on the grounds of a college campus thatRead MoreThe Significance of the Character Shadrack in the Novel Sula by Toni Morrison1556 Words   |  7 Pagesthat he represents one of the recurring themes of the novel, which is the need for order. Since the need to order and focus experience is an important theme, the character Shadrack illustrates the terror of chaos through his self-proclaimed day â€Å"National Suicide Day† in his small town, which portrays the importance of fear, chaos, and death in the book Sula by Toni Morrison. Shadrack, one of the main characters introduced in the prologue, is a veteran of World War I. He is so traumatized by what heRead More The Lies My Teacher Told Me and People’s History of the United States1462 Words   |  6 Pages There is a logical saying in society one should take to heart; that line being, â€Å"Don’t believe everything you read.† Just because a text is written and published does not means it is always accurate. Historical facts, similar to words whispered in the child’s game, â€Å"telephone,† are easily transformed into different facts, either adding or subtracting certain details from the story. James Loewen, in The Lies My Teacher Told Me, reveals how much history has been changed by textbook writes so thatRead Moreargentina textile industry Essay3442 Words   |  14 Pagesï » ¿ Argentine textile industry: An export snapshot   Ã‚   Top Stories  » Exports to Iran will rise on lifting of sanctions  » Govt clears Rs. 1,100-cr agri export scheme  » Coir sector should be given more support: Pranab  » Iran briefs India over landmark nuclear deal  » Andhra coast faces another cyclone threat Writuparna Kakati | 01 Aug, 2008 What is Argentina? Batter that has not become a cake, says Gabriela Nouzeilles and Graciela R. Montaldo in their co-authored bookRead MoreReed Supermarket Case Study6651 Words   |  27 PagesReed’s Westgate Plaza branch in Columbus, Ohio. Collins didn’t shop; instead she took mental notes about store traffic, first at the Reed store and then at an indirect but increasingly worrisome kind of competitor—a dollar store. The Reed was predictably well lit and inviting, and Collins could see three registers open and two or three customers in line at each. â€Å"Not too bad† she thought, â€Å"but not what I would hope for at this time of day, this close to the holidays.† She’d felt the same way at twoRead MoreImmigrants Should Be Forced to Learn and Speak English Essay2382 Words   |  10 Pages The debate regarding whether or not immigrants should be forced to learn and speak English started as far back as 1754 (King, 1997, para.4) and continue s to be debated currently. This issue is viewed differently by legal immigrants, illegal immigrants and American citizens. R. D. King (1997) wrote that the issue of immigrants learning to speak English dates back to 1753 with regards to German immigrants. In his article, Should English Be the Law, King (1997) states, â€Å"In 1753 Benjamin FranklinRead More The KKK versus the Anti-Klan Movement Essay3078 Words   |  13 Pagesclaim that people should not get jobs because of the color of their skin. If they do not have the white politically correct color of skin, they should not be employed into the American work force. Along with this, members of the KKK wish to rid America of affirmative action policies and special programs to those who are not of the white race. Members of the KKK also claim that they do not intend to overthrow the government. What they do explain is that they wish that the national government and people

TESCO Gap Tool Analysis for Employee Performance Free Solution

Question: Discuss about theGap Analysis of TESCO. Answer: Introduction Gap analysis is tool use to compare the actual performance in an organization with the desired performance. It focuses on best use of resources without wasting the available resources. This help in setting a benchmark for achieving high performance rate. It identifies the gap in between the actual and the standard performance with the current available resources. Moreover gap analysis helps in choosing the ways to achieve the prospective growth. Once the management is aware about the prospective reason for failure it can eliminate them through available techniques (Franklin, 2006). A HR gap analysis helps in developing the human resource strategy for an organization. It helps in making strong staffing decision and allots the budget accordingly. Gap analysis helps the human recourse personnel to identify the loopholes in process while conducting a hiring process. It forecasts the gap in between the current available and desired workforce to achieve the desired goals Tesco is the largest multinational British merchandise and grocery store serving since 1919. It is a world renowned store which has its operations in more than 12 countries and is known for providing effective human resource services.Currently; it has an employee strength of 476,000 which is causing an effective overall growth (Our businesses.2016). TESCO is facing the major pressure from their international stores which are under performing due to unclear human resource practices. The cultural difference has created a gap in human resource recruitment which is causing a fall in their revenue. It needs to revamp the human resource strategies as per the environment condition. It has its stores in more than 12 nations which need proper attention to increase the revenue. The overall revenue has decreased which can only be improved by developing human resource structure as per the culture. For example: There is a huge cultural difference in between the Asian and European Countries which need to kept in mind by developing a GAP analysis in between the HRM policies. A thorough market research is necessary to understand the local environment for improving the overall issue (Anderson, 2014). Tesco strategies are based on simplification of the work and focusing on the employee performance. To achieve this motive they have developed a stringent human resource training structure which focuses on improving their employees productivity. Training and development is an important aspect of the HRM which cant be ignored to reduce the cost. But in the case of TESCO their training program is putting the burden on the cost.The company needs to focus on developing a low cost effective training plan which does not put the burden on the companys revenue.(Armstrong, 2011). High level of competition from the entrance of new brands has caused a threat to the profits of the company. Ultra cheap brands are creating a difficult situation for TESCO. The small stores and the online shopping trend have changed the overall business trend which has affected the profits of the company.. The company needs to focus on developing online supply chain of goods to reduce the competition from the other brands (Schuler, Jackson and Tarique, 2011). Most of the employees at TESCO are working at part time which is putting a burden on the HRM. It increases the overall training cost of each employee. The manager needs to focus on retaining whole time employees to increase the productivity. The company needs to recruit specialist human resource staff to provide training and development at different level. It is essential for an organization to provide time-to-time training to all its employees to enhance the productivity. Large workforce creates difficulty for the management to pursue the training development programs. Management needs to create comprehensive online training module for the existing employees which will improve the overall yield. Customers feedback is an essential criterion on deciding the companys strength and weaknesses (Butler, 2015). TESCO needs to create a sense of responsibility in the mind of its employees. Providing monetary and non-monetary benefits is essential motivational theory. It should introduce certain recognition scheme which directs the employee efforts towards the growth of the organization. Employee recognition is gaining importance in todays world. TESCO should focus on creating plans which helps the employee in overall growth. They should introduce employee recognition schemes to enhance the overall productivity. This builds healthy relationship with the employer. The organization should delegate clear authority and responsibility to its employees. TESCO is recommended to instill in its staff power related to decision making under different circumstance. Decision making is an important task while making judgment. There is a clear gap in decision making skills of the employee. The GAP analysis report focuses on the key issues which need attention under the ongoing circumstances. The market is subject to fluctuation where more focus needed to be given on the human resource strategies .There is a lot of scope to improve while understanding the GAP in between the current and the future situations. References Anderson,E.2014. 6 Challenges New Tesco Chief Dave Lewis Will Have To Tackle. (Online). Retrieved from: https://www.managementtoday.co.uk/6-challenges-new-tesco-chief-dave-lewis-will-tackle/article/1304346 (Accessed on 23 September 2016) Armstrong,M.2011. Strategic Human Resource Management. Kogan Page Publishers Butler, S.2015. Tesco - six challenges in store for Matt Davies (Online). Retrieved from: https://www.theguardian.com/business/2015/may/11/tesco-six-challenges-in-store-for-matt-davies (Accessed on 23 September 2016) Franklin, M.2006. Performance Gap Analysis: Tips, Tools, and Intelligence for Trainers. American Society for Training and Development Our businesses.2016. (Online). Retrieved from: https://www.tescoplc.com/about-us/our-businesses/ (Accessed on 23 September 2016) Schuler,R., Jackson,S. and Tarique,I.2011. Global talent management and global talent challenges: Strategic opportunities for IHRM. Journal of World Business, 2011, vol. 46, issue 4, pages 506-516

Walt Whitman was born on May 31, 1819 in New Yo Essays - Come Again

Walt Whitman was born on May 31, 1819 in New York. During the Civil War Walt Whitman worked as a volunteer nurse. He believed that slavery was wrong, that women should be able to own property, that there should be labor laws, and many other basic human rights that were considered controversial and radical back in the day. Whitman was a humanist, which is a philosophy that affirms that humans have the right and responsibility to give meaning and shape to their own lives. Walt Whitman married a Dutch woman named Louisa Van Velsor. He died March 26, 1892 in New Jersey. Beautiful Women - WOMEN sit, or move to and frosome old, some young; The young are beautifulbut the old are more beautiful than the young. A Clear Midnight - THIS is thy hour O Soul, thy free flight into the wordless, Away from books, away from art, the day erased, the lesson done, Thee fully forth emerging, silent, gazing, pondering the themes thou lovest best. Night, sleep, and the stars. A Glimpse - A GLIMPSE, through an interstice caught, Of a crowd of workmen and drivers in a bar-room, around the stove, late of a winter nightAnd I unremark'd seated in a corner; Of a youth who loves me, and whom I love, silently approaching, and seating himself near, that he may hold me by the hand; A long while, amid the noises of coming and goingof drinking and oath and smutty jest, There we two, content, happy in being together, speaking little, perhaps not a word. Thought - OF EqualityAs if it harm'd me, giving others the same chances and rights as myselfAs if it were not indispensable to my own rights that others possess the same. Bathed In War's Perfume - BATHED in war's perfumedelicate flag! (Should the days needing armies, needing fleets, come again,) O to hear you call the sailors and the soldiers! flag like a beautiful woman! O to hear the tramp, tramp, of a million answering men! O the ships they arm with joy! O to see you leap and beckon from the tall masts of ships! O to see you peering down on the sailors on the decks! Flag like the eyes of women. I Dream'd in a Dream - I DREAM'D in a dream, I saw a city invincible to the attacks of the whole of the rest of the earth; I dream'd that was the new City of Friends; Nothing was greater there than the quality of robust loveit led the rest; It was seen every hour in the actions of the men of that city, And in all their looks and words. On the Beach at Night - On the beach at night, Stands a child with her father, Watching the east, the autumn sky. Up through the darkness, While ravening clouds, the burial clouds, in black masses spreading, Lower sullen and fast athwart and down the sky, Amid a transparent clear belt of ether yet left in the east, Ascends large and calm the lord-star Jupiter, And nigh at hand, only a very little above, Swim the delicate sisters the Pleiades. From the beach the child holding the hand of her father, Those burial-clouds that lower victorious soon to devour all, Watching, silently weeps. Weep not, child, Weep not, my darling, With these kisses let me remove your tears, The ravening clouds shall not long be victorious, They shall not long possess the sky, they devour the stars only in apparition, Jupiter shall emerge, be patient, watch again another night, the Pleiades shall emerge, They are immortal, all those stars both silvery and golden shall shine out again, The great stars and the little ones shall shine out again, they endure, The vast immortal suns and the long-enduring pensive moons shall again shine. Then dearest child mournest thou only for jupiter? Considerest thou alone the burial of the stars? Something there is, (With my lips soothing thee, adding I whisper, I give thee the first suggestion, the problem and indirection), Something there is more immortal even than the stars, (Many the burials, many the days and nights, passing away), Something that shall endure longer even than lustrous Jupiter Longer than sun or any revolving satellite, Or the radiant sisters the Pleiades. Whoever You Are Holding Me Now in Hand - Whoever you are holding me now in hand, Without one thing all will be useless, I give you fair warning before you attempt me

Free Essays on Cause Of Poverty

The Cause of Poverty There are three hundred million children who are chronically hungry and one hundred million do not attend schools. Homelessness is at an all time high, and extremely low income families surround rural and suburban areas via trailers or section eights. The lasting effects of substance abuse can make a wealthy family go in debt. With new and different substances being released, people begin addictions rather quickly; and people start to spend on these substances losing money and becoming in debt. Moreover, something may occur in a family, such as death, hospitalization etc. Bills for these unfortunate accidents are very expensive. High interest rates on credit cards, loans, and educational costs can also put a person deeper in the hole. People who decide to not further their careers by going to college or finishing highschool, usually get jobs in where they are working extremely hard, or have to work an incredible amount of hours, to live month by month. These are a few of the many ca uses of poverty. Substance abuse is a great reason for how people become poor. Drugs are the main issue. Drugs can cause major debt, especially for heavy abusers. Heroin and cocaine are the most expensive drugs on the street and highly addictive. Besides being highly addictive, they also have extreme side effects such as: withdrawal, hallucinations, money problems, and possibly death. Alcohol can also be abused in ways that cause death. With new mixtures and â€Å"hot† drinking peripheral, alcohol can be very expensive. Another abusine substance is gambling. The clean oxygen filled atmosphere in the casino creates a surrounding for people who have extremely addictive gambling problems. People have lost their homes, cars, bank accounts, credit; everything from gambling. Medical coverage in today’s world is extremely high priced. Bills for hospitalization are incredible; almost shocking. Besides hospital charges, doctors give prescri... Free Essays on Cause Of Poverty Free Essays on Cause Of Poverty The Cause of Poverty There are three hundred million children who are chronically hungry and one hundred million do not attend schools. Homelessness is at an all time high, and extremely low income families surround rural and suburban areas via trailers or section eights. The lasting effects of substance abuse can make a wealthy family go in debt. With new and different substances being released, people begin addictions rather quickly; and people start to spend on these substances losing money and becoming in debt. Moreover, something may occur in a family, such as death, hospitalization etc. Bills for these unfortunate accidents are very expensive. High interest rates on credit cards, loans, and educational costs can also put a person deeper in the hole. People who decide to not further their careers by going to college or finishing highschool, usually get jobs in where they are working extremely hard, or have to work an incredible amount of hours, to live month by month. These are a few of the many ca uses of poverty. Substance abuse is a great reason for how people become poor. Drugs are the main issue. Drugs can cause major debt, especially for heavy abusers. Heroin and cocaine are the most expensive drugs on the street and highly addictive. Besides being highly addictive, they also have extreme side effects such as: withdrawal, hallucinations, money problems, and possibly death. Alcohol can also be abused in ways that cause death. With new mixtures and â€Å"hot† drinking peripheral, alcohol can be very expensive. Another abusine substance is gambling. The clean oxygen filled atmosphere in the casino creates a surrounding for people who have extremely addictive gambling problems. People have lost their homes, cars, bank accounts, credit; everything from gambling. Medical coverage in today’s world is extremely high priced. Bills for hospitalization are incredible; almost shocking. Besides hospital charges, doctors give prescri...

Hrotsvitha von Gandersheimâ€Dramatist, Poet and Historian

Hrotsvitha von Gandersheim- Dramatist, Poet and Historian Hrotsvitha of Gandersheim wrote the first plays known to be written by a woman, and she is the first known European woman poet after Sappho. She was a canoness, poet, dramatist, and historian. Surmised from internal evidence of the writings that she was born about 930 or 935, and died after 973, perhaps as late as 1002 The German Dramatist is also known as Hrotsvitha of Gandersheim, Hrotsvitha von Gandersheim, Hrotsuit, Hrosvitha, Hrosvit, Hroswitha, Hrosvitha, Hrostsvit, Hrotsvithae, Roswita, Roswitha Hrotsvitha von Gandersheim Biography Of Saxon background, Hrotsvitha became canoness of a convent in Gandersheim, near Gà ¶ttingen. The convent was self-sufficient, known in its time for being a cultural and educational center.  It had been established in the 9th century by Duke Liudolf and his wife and her mother as a free abbey, not connected to the hierarchy of the church but to the local ruler.  In 947, Otto I freed the abbey completely so that it was also not subject to a secular rule.  The abbess in Hrotsvithas time, Gerberga, was a niece of the Holy Roman Emperor, Otto I the Great.  There is no evidence that Hrotsvitha was herself a royal relative, though some have guessed that she might have been. Although Hrotsvitha is referred to as a nun, she was a canoness, meaning that she did not follow the vow of poverty, though she still took the vows of obedience and chastity that the nuns did. Richarda (or Rikkarda) was responsible for the novices at Gerberga, and was a teacher of Hrotsvitha, of great intellect according to Hrotsvithas writing.  She later became an abbess. At the convent, and encouraged by the abbess, Hrotsvitha wrote plays on Christian themes. She also wrote poems and prose. In her lives of the saints and in a life in verse of Emperor Otto I, Hrostvitha chronicled history and legend. She wrote in Latin as was usual for the time; most educated Europeans were conversant in Latin and it was the standard language for scholarly writing.  Because of allusions in the writing to Ovid, Terence, Virgil, and Horace, we can conclude  that the convent included a library with these works.  Because of mention of events of the day, we know that she was writing sometime after 968. The plays and poems were shared only with others at the abbey, and possibly, with the abbess connections, at the royal court. Hrotsvithas plays were not rediscovered until 1500, and parts of her works are missing.  They were first published in Latin in 1502, edited by Conrad Celtes, and in English in 1920. From evidence within the work, Hrostvitha is credited with writing six plays, eight poems, a poem honoring Otto I and the history of the abbey community. The poems are written to honor saints individually, including Agnes and the Virgin Mary as well as Basil, Dionysus, Gongolfus, Pelagius and Theophilus.  Poems available are: PelagiusTheophilusPassio Gongolphi The plays are unlike morality plays that Europe favored a few centuries later, and there are few other plays extant from her between the Classical era and those. She was obviously familiar with the classical playwright Terence and uses some of his same forms, including satirical and even slapstick comedy, and may have intended to produce more chaste entertainment than Terences works for the cloistered women. Whether the plays were read aloud or actually performed, is unknown. The plays include two long passages which seem out of place, one on mathematics and one on the cosmos. The plays are known in translation by different titles: Abraham, also known as The Fall and Repentance of Mary.Callimachus, also known as The Resurrection of Drusiana.Dulcitis, also known as The Martyrdom of the Holy Virgins Irene, Agape and Chionia or The Martyrdom of the Holy Virgins Agape, Chionia, and Hirena.Gallicanus, also known as The Conversion of General Gallicanus.Paphnutius, also known as The Conversion of the Thais, the Harlot, in Plays, or The Conversion of the Harlot Thais.Sapienta, also known as The Martyrdom of the Holy Virgins Faith, Hope, and Charity or The Martyrdom of the Holy Virgins Fides, Spes, and Karitas. The plots of her plays are either about the martyrdom of a Christian woman in pagan Rome or about a pious Christian man rescuing a fallen woman. Her Panagyric Oddonum is a tribute in verse to Otto I, the abbess relative.  She also wrote a work about the abbeys founding, Primordia Coenobii Gandershemensis.

History before 1877 Essay Example | Topics and Well Written Essays - 1250 words

History before 1877 - Essay Example Slaves who bore no rights were in high demand to provide for cheap labor. A large wave of Europeans immigrated to the United States of America in the 19th century (Wolff 56). The famous Potato famine in Ireland was also another factor that pushed these groups to migrate to the United States for greener pastures. Due to the economic depression accompanied by religious intolerance in Germany, many Catholics were obliged to migrate (Chang 124). The immigration of Europeans to the United States was of great benefit it spurred economic growth. To start with, due to rapid industrialization, there was the need for cheap labor. Second, the United States began claiming land from the Spanish and the Northern America native people. Nevertheless, the populous immigration was a threat to certain groups of people as it was deemed to tamper with the peace and harmony of the citizens (Herron 307). Europeans remarkably made up the majority of migrants during the end of the twentieth century. However, this changed in the late twentieth century, when they were replaced by migrants from Latin America and Asia (Chang, 411). A bulk of them came from Mexico, Philippines, China, Vietnam, Korean, India, and the Dominican Republic. Population growth and industrialization are the convulsive demographic and economic factors that attracted migrants to America: the land of opportunity and freedom (Chang, 411). Immigrants in the past and present have contributed to the American economy in different perspectives. However, it is evident that they have played a critical role in shaping the destiny of the country. No doubt, America will continue to grow, demand and attract the strong willing unskilled laborers for many years to come (Chang, 411). With increased numbers of immigrants between 1860 and 1915, conflict arose due to competition for resources. It became necessary to regulate the

You choose the topic Essay Example | Topics and Well Written Essays - 500 words

You choose the topic - Essay Example Specifically, the author employs horrific imagery of death and revenge in order to set the mood for the eventual murder of Fortunato. Poe uses dark words and images of death like â€Å"a mask of black silk† worn by Montresor and â€Å"the damp ground of the catacombs† that both men see as they descend to the vaults (Poe, â€Å"The Cask of Amontillado†). In fact, the phrase â€Å"mask of black silk† and the word â€Å"catacombs† do not only foreshadow Fortunato’s death but also somehow symbolize death itself. The â€Å"mask of black silk† in particular, which is likened to the mask of an executioner, somehow signifies beginning of the initiation rite. Another form of symbolic imagery employed by Poe includes the family coat of arms of the Montresors: â€Å"the foot crushes a serpent rampant whose fangs are imbedded in the heel† (Poe, â€Å"The Cask†). The purpose of this particular form of imagery is to show the reader tha t the theme of death is perfectly intertwined with the theme of revenge and punishment. On the other hand, in â€Å"The Tell-Tale Heart,† it was a disease that â€Å"had sharpened [the narrator’s] senses and that makes him â€Å"very, very dreadfully nervous† that has actually made him kill the old man. Moreover, the narrator seems to have admitted the murder and justifies it only on the basis of impulse. In short, unlike Montresor in â€Å"The Cask of Amontillado,† the narrator in â€Å"The Tell-Tale Heart† does not hold a grudge against his victim although he kills him: â€Å"it was not the old man who vexed me, but his Evil Eye† (Poe, â€Å"The Tell-Tale Heart†). This particular disease that somehow sharpens the narrator’s senses has somehow made him too nervous and too afraid of the old man’s Evil Eye and that is the reason why the narrator smothers the latter with a bed or a pillow until his death. He then chops of f the old man’s head and limbs and hides them under the planks. Although

Leadership and Management Essay Example for Free

Leadership and Management Essay Initially I plan on reviewing the prevailing leadership styles in my organisation and then assessing the impact of these on the organisation’s values and performance. In order to assess the leadership styles I have produced a questionnaire (see appendix 1). The questionnaire was designed to find out how directive, participative and permissive each manager in our organisation is and then study the most prevailing style. It was evident from the information collated that the prevailing leadership style in our organisation is participative and directive rather than permissive. On assessing this information it became apparent that our manager’s leadership styles reflect a Contingency theory and they rather be present and take part in services in order to ensure controlled success. Contingency theory is a class of behavioral theories that claim there is no best way to lead a company, or to make decisions. Instead, the best action is contingent (dependent) upon the situation. Several contingency approaches were developed in the1960s. They suggested that previous theories such as Webers bureaucracy and Taylors Scientific Management had failed because they neglected that management style and organisational structure were influenced by various aspects of the environment: known as contingency factors. There could not be one best way for leadership or organisation. Historically, contingency theory has attempted to formulate broad views about formal structures that are typically associated with or best fit the use of different organisations. This perspective originated with the work of Joan Woodward (1958), who argued that skills directly determine differences in such organisational attributes as a span of control, centralisation of authority, and the formalisation of rules and procedures. My Organisation Values and Performance The organisation that I work for delivers a range of high quality services and projects, these services follow the principles of empowering communities, developing lives, furthering equality, diversity and inclusion and strengthening local voluntary sector delivery. These principles dictate the values in which we function. We are very much a voluntary sector, charitable organisation ensuring that at the heart of our services are the people that access them. Performance is measured through a set of service delivery indicators which form the base of our promises to funding bodies, staff, volunteers and customers in everything we do. These indicators are measured via our service development plan. Each year we publish an Annual Report based on our Service Delivery Indicators, which measure our progress and informs the public of our work over the previous year in delivering against our priorities. (See Appendix 2 for our organisations SDI’s) Our organisation values and performance clearly highlight a need for the leadership to be open and receptive. This allows us to except feedback and input from our service users. A directive and participatory leadership style is imposed by managers in our organisation for staff; however when dealing with service users we have to adopt a more directive style to ensure commination is clear and there is no room for bought. We have found in the past when we have given service users who are vulnerable and have mental health difficulties an opportunity to contribute to services they feel empowered, however they need time and guidance in order to make informed decisions. Effectiveness of my Own Leadership Style On assessing my own leadership style I appeared to be more directive, in the middle when it came to participation, however I did not seem to be very permissive. The results did not surprise me and seemed to be consistent with my approach. I tend to direct staff by the use of many models including action plans which are produced in team meeting and each member of staff is allocated actions, timescales, budget and directions. I am participatory when tasks are being carried out I ensure I understand the delivery method and observe when necessary. For example if we are promoting a new group I will ensure all promotion literature is checked by me prior to going out and visit the new group to view session delivery. I do not hide away form front line delivery and ensure I gage with staff, clients and volunteers therefore I understand the reason why on my leadership assessment I did not score highly on being permissive. Therefore I feel my management style suits the organisation. However with the changing nature of our organisation leading towards a more business-like approach I may find I have to review my management style. I may need to become more permissive, less participatory and even more directive. This will ensure I can work more strategically to order to retain services and staff. Changing my approach may be difficult for my staff to accept, however explaining that their jobs may be at risks if I do not manage differently may put it all into perspective. By applying a Contingency theory mentioned earlier I should be able to manage this effectively. I asked my staff to assess my leadership style using the questionnaire I produced and gave to fellow managers (Appendix 1). The results mirrored my self assessment, demonstrating that I understand my own leadership style well and that the staff have the same opinion. Apply Own Leadership Style in Range of Situations Over the last two weeks I have begun to assess my own leadership style in a variety of situations. These have mainly taken the form of meetings. I have chaired a client/volunteer meeting and a full staff meeting. My leadership style tended to change in these situations. I became less formal with the client and volunteer meeting in order to project at their level of understanding. Less detail was presented and less decision making was required. The meeting was more informative and decisions had been made by the staff team prior to the meeting. Feedback and participation was welcomed however it was in a manner in which it could be controlled so as a staff team we could make informed decisions.

Night :: essays research papers

Night Paper Night is told by Eliezer, a Jewish teenager who lives in the town of Sighet, in Hungarian Transylvania. Eliezer studies the Torah. His study is stopped, when his teacher, Moshe the Beadle, gets deported. Few months later, Moshe returns to Siget telling a horrifying story that the Gestapo took control of his train and led everyone into the woods, where they killed everyone. Nobody believes Moshe and he is taken for a crazy lunatic. In the spring of 1944, the Nazis occupied Hungary. The Jews of Eliezer’s town are forced into small houses within their town. Soon they are put into cattle cars, and after days and nights crammed into the car, they are all exhausted and near starvation, they arrive at Birkenau, the gateway to Auschwitz. Upon their arrival, Eliezer and his father are separated from his mother and sisters, which they never see again. Eliezer and his father seem to pass the evaluation whether they should be killed or put to work, but before they are brought to the priso ners’ barracks, they stumble upon the a pit where the Nazis are burning babies. The Jewish arrivals are stripped, shaved and treated with cruelty. Later the Nazis took them from Birkenau to the main concentration camp, Auschwitz. They got to Buna, a work camp, where Eliezer is put to work in an -electrical-fittings factory. The guard forces Eliezer to give him his gold tooth, which they take out with a gold spoon. Eliezer begins to lose his faith in God. A couple moths later, Eliezer has an operation on his foot. While he is in the camp, the Nazis evacuated the camp because the Russians are charging and are close freeing Buna. In a blizzard, the prisoners are forced to run for fifty miles to the Gleiwitz concentration camp. Many died because of the horrible weather and exhaustion. The prisoners are put into cattle cars again and lead on another deadly journey, but only few lived after they reached the concentration camp, Buchenwald. Eliezer and his father survived by staying together but in Buchenwald, Eliezer’s father dies of physical abuse. Eliezer survives until the day that the American army liberates the camp. Eliezer struggles with his faith in Night. At the beginning of the book, his faith in God is very strong and when he was asked why he prays, he relpies, â€Å"Why did I live?

Pegasus Airlines Essay

Please read the case on page 36-37 and answer the following questions: Question 1: Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) ————————————————- ————————————————- Examples of needs: Pegasus’ customers need diversification. examples of wants: Customers are willing to improve the airline company and reflect their opinions, mostly by the website â€Å"Pegasus listens to you†. examples of demands: low-cost flights, choice between many destinations , good quality services, and discounts and other benefits for the customers. The implications of each for Pegasus’ practices are based on the orientation on customers. So, they want to satisfy their customers and meet their expectations. ————————————————- Question 2: Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? (10 points) ————————————————- ————————————————- Pegasus sells customers a product, a ticket for a flight. Since it is a low-cost airline company, the tickets are not very expensive and compared to other airline companies the tickets are cheap. But Pegasus is not a company with low quality service like most other low-cost airline companies, they in fact focus on satisfying their customers. So besides the flight they give the customers all kind of discounts and benefits. For example they have: a credit loyalty card to reduce insurance rate, have a refund strategy for when departure is delayed, give away free tickets for winners of events on  social networks. Also the company really meets the customers’ expectations and the company improves itself by listening to the customers’ voice. ————————————————- ————————————————- Question 3: Which of the 5 marketing management concepts best applies to Pegasus? (5 points) ————————————————- ————————————————- Pegasus wants to satisfy the customer as much as possible when they choose Pegasus airline by all kinds of discounts and benefits. This is a good example of the marketing concept, where the idea is that the organizational goal is to deliver the desired satisfaction better than competitors by adapting your product/service to the needs and wants of the customer. So that means they definitely apply best to the marketing concept. ————————————————- ————————————————- Question 4: What value does Pegasus create for its customers? (10 points) ————————————————- The most important value is that Pegasus has a great price-quality ratio. That is basically the main reason why they are so popular in Turkey and the neighbour countries, if Pegasus holds on to that strategy they seriously could be more successful. Other values that Pegasus gives their customers is that, Pegasus insures successful service through safety, training and is devoted employees, it employs creative communication with customers, it offers great destinations and easy access to international hubs and it uses efficient management techniques, delivering low prices with a high-quality service experience. ————————————————- Question 5: Is Pegasus likely to continue being successful in building customer relationships? Why or why not? (5 points) ————————————————- The relatively good relationship between Pegasus and its customers, will highly likely be continued. ————————————————-  Because the economy of Turkey is currently stable, especially compared with the European countries and the United states. Which basically means that they could keep continue with their strategy. Moreover Pegasus created a Twitter and Facebook account several years ago. With which they keep close touch with their customers. Social media has been a great hype lately. Since the early 2000s social media became a great way to communicate with friends, relatives and even colleagues . Soon enough companies found out that social media is good way to make commercials. Pegasus automatically focuses on the youth as their target group. This is a target group that has been increasingly integrating social media such as Facebook and Twitter into their daily life. The y outh of today is the customer of tomorrow! That is the main reason that we think that the relatively good relationship between Pegasus and its customers will be continued in the future. ————————————————-

Understanding Dota Gamers

DotA is an abbreviation of Defense of the Ancients which is a map modification from Warcraft III: Reign of Chaos and Frozen Throne based on the map of â€Å"Aeon Strife† of Starcraft, a team game focusing on hero combat. DotA is a five versus five game with two sides which are sentinel and scourge. The map is divided into three lanes where creeps automatically spawn. The objective of the game is to destroy the opponent’s Ancient that is heavily guarded by several defensive towers which attacks hostile creatures. The map was developed with the World Editor of Reign of Chaos.The first DotA map was developed by anonymous modder known as Eul. He released DotA even before the Frozen Throne came out. Then another anonymous modder, Guinsoo, took over and converted DotA for the Frozen Throne, but he later stopped developing maps. Icefrog then took his place and is the current DotA developer. Game is commonly played with teams. Each team creates strategy to win the game. First, they pick hero, one hero for every player. Next, player buys item for the hero to make it strong. And proceed into one lane for defense and offense mode.Hero gains one gold, currency of the game, every second and forty for creeps and two hundred plus for hero kills. Player collects gold by farming, microing, and hostile hero killing to buy recipe items to be synthesized for an upgraded weapon. Also, hero gains level experience, up to level twenty five, every time they kill a creeps and heroes. Every hero has their own unique balance skill. Proper timing and usage of skill is one aspect that a DotA player needs to learn. Ever since the DotA was developed, the game had undergone many changes.Game bugs and glitch do appear and are reported by testers and players. It gives a thought that a modder is not the only developer of the game. The DotA community has their own share. â€Å"But despite all of the community’s help, it is still Icefrog, a man who may be named Jeremy, who may be from Boston and who may study at UCLA, which makes the final changes. The masses may be the power of the movement, but the figurehead and initiator of all that changes is still focused on a mysterious, almost spiritual figurehead. †1 The popularity of DotA has increased over time.The game can be played around local area network or online through battle. net. Battle. net allows one player to connect with other players in the internet. Garena provides interconnection of players for every game, in this case DotA. It has several rooms created by a host player inviting another player to join in. DotA was once featured in the magazine Computer Gaming World. Different tournaments were done and one of the famous is Electronic Sports World Cup in 2008. LAN tournaments are a major part of worldwide play. From game addiction to game creation, the League of Legends was released.It has the same environment with Defense of the Ancients, but an enhanced and improved graphics and animatio n and different characters, items and skills. Same goes with DOTA 2, the improvised DotA. Everything was remained. DOTA 2 is a whole new game. Even with DOTA 2 released, there are still player of the DotA. Pre-gamers think whether they will try the game or not. They are curious about the game. Things that in their mind are bad pictures like they will be bullied, will be laughed of, or will become attached to the game. They question themselves: why are existing players play DotA? How much fun can they get?How to play the game? With these questions in their mind, they are influence by their curiosity to start and play the game and find the answers themselves. They will seek assistance first, and then remember the basic controls and movements of the character for their next play. In other cases, curiosity is not the reason why someone starts to play DotA. It is the influence of their peers inviting the pre-gamer to join the club – DotA gamers. The friendship does not want to be broken. The known reputation of DotA being one of the most addictive games pushes the pre-gamer to decline playing.Some succeed in declining and others did not. It is because they are convinced by their friends to play DotA. Girlfriend of an existing DotA gamer is the common relationship status of girl players. They want to get the attention of their boyfriend. So, girlfriend asks her boyfriend to teach her and learn it herself so they can play and have fun together. Once they have tried the game, it will leave them impressions. The common impression is that it is not good because of the low quality graphical representation and the controls are hard to remember at first.It is also hard to kill an artificial intelligence character that a beginner will think the game is impossible, but this will change later. Another one impression is ‘disappointed’ because their first play could not meet their expectation and will not be satisfied with the result. Some quit at once while other continues. After getting the game’s information, a beginner will start to change his view towards the game. He/she will discover that the game is exciting, thrilling, and fun. He will practice playing to kill an AI character. This will lead to continuous playing and eventually improve his/her skills and strategies.When that happens, he/she will kill an AI and be ready to compete with other players. At middle time of a gamer, he/she finds DotA as a place of recreation and entertainment. His/her addiction of the game is showing. A gamer spends most of their free time playing the game solo or with friends. Other gamers still play sports and socialize with friends and play DotA afterwards. This case is a proof of attachment with the game. Some gamers treat DotA as a hobby. They only play for pastime or to entertain their self. They are not considered as addicted.On the other hand, a gamer is considered addict when he/she plays more than an hour, spends money to heat up the game, and chooses the game instead of socializing with others. There are other reasons or symptoms that based a gamer addicted. As time goes by, for existing gamers, they turn out to become advance game player. The game is as familiar as their house. Strategies are like rock, scissor, and paper game. They can switch to new strategy for whenever they want. In-game characters are like dolls they control as they command. â€Å"Change is the only constant†, said Heraclitus (535-375 BC).Changes show in the later time of the gamer. There are changes in gamers’ physical appearance, thinking capacity, socialization, and studies. These changes affect the player’s daily life. The gamer is different from his/her past self. If he/she attends a reunion, his/her relatives would think of him for another person. â€Å"Physical consequences of gaming addiction include carpal tunnel, migraines, sleep disturbances, backaches, eating irregularities, and poor personal hygiene. Car pal tunnel syndrome has long been associated with computer use, so it's no surprise that it's a physical symptom of gaming addiction.Carpal tunnel syndrome is caused when the main nerve between the forearm and hand is squeezed or pressed. This occurs when the carpal tunnel – the area of the wrist that houses the main nerve and tendons – becomes irritated or swollen. Overuse of a computer mouse can cause such irritation and swelling, as can excessive use of a video game controller. Migraine headaches typically start in one spot and slowly spread, getting more painful as they progress. In severe cases, the pain can be so extreme that it causes the sufferer to vomit. Light and noise can cause excruciating pain.Someone who plays video games for extended periods of time is more prone to migraines because of the intense concentration required and the strain put on the eyes. The term â€Å"sleep disturbances† covers several sleep-related disorders, including insomnia, narcolepsy, sleep apnea, nocturnal myoclonus (periodic leg or arms jerks during sleep), and parasomnia (i. e. , night terrors, sleepwalking or talking, and nightmares). Sleep disturbances are caused, in part, by overstimulation of the brain. However, some people can't get a good night's sleep simply because they think obsessively about the game they're playing.Backaches are a common physical symptom of gaming addiction because most gamers stay seated in the same position for hours on end. The lack of movement causes stiffness and soreness, but could deteriorate into chronic back problems. Eating irregularities are caused by gaming addiction simply because most addicted gamers don't want to take the time to eat properly. Rather than eating healthy, balanced meals, they eat food that is quick and usually unhealthy. In extreme cases, the gamer may choose not to eat at all. An addicted gamer is not going to take the time to properly care for himself.Showers, face-washing, and brushing h air and teeth all get put on the back burner. It simply becomes less of a priority, if it's a priority at all. These physical consequences will occur in varying degrees from one gamer to another. Though the severity of physical consequences is often tied to the severity of the addiction, this is not always the case. A gamer that is already in poor physical condition will be more susceptible to these effects early on. †2 Video game is also a cause of obesity particularly with kids. They eat while their character is dead and wait until it respawn.Gamer mostly eats unhealthy or foods with imbalance nutrients. They do not exercise even sometimes which results to gaining weight, and back and wrist pains. This case majority happens to addicted players. A game player’s intellectual capabilities varies depend on his/her attitude or personalities. It also depends on their way of thinking and past knowledge. Gamers with strong and sharp mind usually win a session game in DotA. Ga mers’ mind thinks fast that is to establish game strategy and to take up the lead. This factor is a good effect of video game.He/she can make decisions fast but careful because he/she thinks as if he/she is still playing. He/she does not want to screw his game play and strategic plan. â€Å"Playing a game which requires very fast deployment of visual attention and motor movement could prime a strategy of speed over accuracy,† explained Nelson, â€Å"while playing a game which emphasizes a slower, more thoughtful pace could prime the opposite pattern. The main point is that different kinds of video games engage different cognitive and perceptual skills, and there are measurable differences in their effects, even in the short term. Similar results have been noted in previous research by Daphne Bavelier, of the University of Rochester in New York. She co-authored a study that showed video game players have improved hand-to-eye coordination, increased visual processing, s tronger mental rotation skills and enhanced visuo-spatial memory. †3 Defense of the Ancients is not as addictive as massive multi-online role playing game (MMORPG), where a player maintains and upgrades level and strength of his character and does not restart the character information after logging off.Meanwhile, DotA characters start at level one every session of game. DotA is more fun to play with peers than playing alone. The average length of a game session with user opponent is sixty minutes. Thus, it gives the player to interact with his teammate and opponents for an hour. It is virtual socialization, where a player speaks through the chat bar and dialog box, and interact with other player with his game character. Socialization in real life comes after a session. Gamers snacks together and talks about their finished game and criticize the player who cause the win or loss.It creates bonds and trusts for playmate. Gamers that play in computer shop increase their peers who they met and play the game with. Too much attachment to the game DotA affects relationships with family, relatives, friends and other people. A gamer that chooses to spend all of his free time and sleep for playing neglects his social interaction with relatives and in school. He only interacts with the player or peer he is playing with. And since he lacks sleep, there is a chance that he will fall asleep in class and affects his school performance. Peers changes the gamer’s way of socializing.The gamer absorbs the negative treatment onto him and do it himself onto other game player. He tries to bully weaker player – easy kill, easy money. And his way of speaking changes. Polite becomes impolite and occasionally turns to being rude. Some of his words are swap with words from the game, ixempli gratia, godlike and ‘imba’, which only a DotA game player understands. Most of his expression is about the game. He loves to talk all things about DotA only with other DotA player. He will not try to talk about it with non-gamer for they would not understand.Some gamers who are attached to the game do not fail in class. He manages his time carefully and controls his self with his decision to not set aside studies for computer game. Unfortunately, other gamers fall behind lectures. The common reason is lack of sleep. Gamer often yawn in class and inevitably fall asleep. Some gamers do not attend their first class and later drop the subject. There are gamer that do not spend their money allowance for snacks instead spend it for computer rental, if the gamer do not have computer at home or he just want to play DotA with other player.Other gamers decrease their time for study and spend it for socialization with peers through DotA. DotA had different tournaments. There are Local Area Network (LAN) tournament, online tournament, international tournaments and other tournaments. Advance players grab this opportunity to challenge their skills and to compe te with other strong players, but the common reason for joining is the prize especially the cash. Winners gain reputation. Losers gain rivals. The population of DotA gamers consists mostly of students. Their allowance usually goes to computer rental. Other gamers are nonstudent, with occupation and bystander.Bystanders have more free time to play though they have insufficient fund for renting computer though they can only play alone at home through internet if they have computer. Those advance gamers with jobs are the ones who usually place bets to heat up their game. This is a form of gambling. They even place bets though they are only watching. Gamers make money through winning bets and tournaments. Experience is knowledge. We gain lessons in every experience. Experience sharpens our personality. Our mistake is a lesson to avoid and improve the right one. Gamers experience the changes which were discussed in the last topic.While playing DotA, gamers experience different feelings a nd emotions like hunger, fun, excitement, and thrill. These emotions are triggered by neurotransmitters such as endorphins and dopamine. These brain chemicals are responsible for animals’ sense of pleasure. The brain secretes these chemicals when the body feels excitement, joy, or pain. Even a fake smile can cause pleasure and trick the body that it is happy. â€Å"Then, there's the excitement. A good game will get your pulse racing and your adrenaline pumping, even if you're just sitting on the couch holding a controller.Games with a time component amplify this excitement, even in simple games like Jewel Quest where you're down to one second before everything blows up because you didn't find the three matching gems. †4 During the game session, the hand-to-eye coordination is used. Most of the time, hands and eyeballs are the only part of the body that moves. They seldom stretch their hand, legs, and neck. Parts of the body that is not use become weak. DotA gamers expe rience lack of sleep because of playing. The gamers do not care of time during the session. His focus and attention are in the game only.They ignore other matter even emergency calls and text messages are ignored. Reply is given upon the end of the game session. These are reasons why parents and girlfriend/boyfriend, if there is any, get upset. Based on the observation of the researcher, gamers , particularly on weekend, start to play at nine in the morning and finish at about four the next morning, then get some rest and come back playing. They said, they only eat, take small amount of time to sleep, wake up, eat again, take a bath, then go to internet shop to resume his play. For students, they usually play after class hours.They are sometimes distracted by the thoughts of DotA while in the class. They are excited for class dismissal. They come home late and make their parents anxious. Some of these students are being fetched by their parent. Some act shy, on the other hand, some act tough and proud. In Internet shop, gamers are happy, and noisy. During the session, they shout and trash-talk each side even the watchers shout. Harsh and mean words are trash-talk like ‘weak’, ‘lousy’, ‘slow’, and ‘gay’. The competition each game is intense. Gamers who lose often get bullied and easily angered.Later, this bullied player, sometime, cause trouble and brawl. Losers feel sad, depression, and shame, and think for a new strategy to win the next game. They gain rivals to overcome, putting more time for practice game to improve tactics. On the other hand, winners celebrate, feels fun, and gain challengers. Some gamers quit, but there are new players who replace them. The reasons of new players are curiosity towards the game, seek of fun, peer pressure, and friendship. People find ways to eradicate pressure and boredom. One of it is playing DotA.The game DotA has effects depends on the physical and mental capacity of t he gamer. Weak-willed mind and poor health are more susceptible to game addiction and negative changes in their personality and body. Playing the game reduces time for socialization and study. Game players must learn how to control their selves to refuse from overuse of time and money for playing. Parents must watch their kids. It is hard to forbid kids from playing video game. This action can cause the kids to rebel. So, give them outdoor activity like sports to balance their mind and body. Definition of termsBugs are small insect. Bugs, in computer program, is an error, flaws, or mistake in a computer program that produces an incorrect or unexpected result, or causes it to behave in unintended ways. Farming ,in agriculture, it is an activity of growing crops and raising livestock. Farming, in DotA, is an act of collecting gold. figurehead is a person given a position of nominal leadership but having no actual authority. Glitch is a minor malfunction, or technical problem. Godlike means resembling or having the qualities of God or a god. In DotA, it is a call for having nine consecutive player kills.Imba is an abbreviation for â€Å"imbalanced†. Imba can be applied to a subject in gaming (Weapon, army, race, role or job) which can be either too strong (Overpowered, or OP) or too weak (Underpowered, or UP). Insomnia is a specific kind of sleep disorder in which the patient is not able to get into sleep or the patient is not able to remain asleep for an adequate period of time Jerk is a single quick motion of short duration. Micro is a word comes from the Greek word micros meaning small. Micro (microing),in DotA, is an act of last hitting creeps.Narcolepsy is a condition characterized by an extreme tendency to fall asleep whenever in relaxing surroundings. Parasomnia, from the Latin meaning â€Å"around sleep,† is a sleep disorder characterized by abnormal sleep behaviors. Parasomnias involve unconscious complex, semi-purposeful, and goal-directed behaviors that have meaning or importance to the individual. These can include night terrors, sleepwalking, sleep eating, sleep sex, rapid eye movement (REM) behavior disorder, or any number of potential behaviors that occur while the person remains asleep. re-gamers means a potential game player that is not yet a game player. Respawn Also known as spawn, respawn is a gaming term used to describe the action of a computer player or human player coming back to life after being killed. Restless leg syndrome (Nocturnal myoclonus) is a disorder in which there is an urge or need to move the legs to stop unpleasant sensations. Screw is a metal fastener having a tapered shank with a helical thread, and topped with a slotted head, driven in to wood or the like by rotating, especially by means of a screwdriver.Screw means to mess something up, turn things for the worse. Sleep apnea is the temporary stoppage of breathing during sleep, often resulting in daytime sleepiness. Apnea is a Greek wo rd that means â€Å"want of breath. † Spatial memory is the part of memory responsible for recording information about one's environment and its spatial orientation. Trash-talk is a form of boast or insult commonly heard in competitive situations. Visuospatial is pertaining to perception of the spatial relationships among objects within the field of vision.

Free Essays on Descartes Proof of God

Truth is the goal of philosophy. Some philosophers, like David Hume, struggle with eliminating falsity, while others, like Rene Descartes, look for causes to explain effects. A cause and effect argument is called a causal argument. Descartes is interested in logic, one truth progressing to the next. Descartes gives a causal argument for the existence of God in Meditation III. He deals with the effect of the idea of absolute perfection in our minds and rationalizes that the cause is God, therefore proving the existence of God. Descartes believes there are two types of reality: objective and formal.. The degree of reality depends on the degree of independence. The more independent, the higher the degree of reality. For example, consider a car and a dent in the car. You could take the dent away from the car and still have the essence of the car, but you cannot take the car away from the dent and still have the essence of the dent. The dent is dependent upon the car for its existence. Therefore, the car is more formally real because it is more independent. Now consider the is an idea of absolute perfection. This idea is too great for one’s mind to create or even conceive. Therefore the idea must have come from somewhere. It must have been placed there by an absolutely perfect being before our being, our existence. You could think of this like how a potter puts his tumbprint in a pot as an indicator of who made it. This absolutely perfect being has absolute knowledge. He puts this idea of absolute perfection into our minds. Descartes starts with the effect of the idea of absolute perfection in our minds and tries to discover the cause of it. He believes in cause and effect, and therefore the idea must be explained. Through this type of logic, he deduces that since the concept of absolute perfection is so great, only an absolutely perfect being could fully grasp it. Following in this line of reasoning, only one who understands t... Free Essays on Descartes Proof of God Free Essays on Descartes Proof of God Truth is the goal of philosophy. Some philosophers, like David Hume, struggle with eliminating falsity, while others, like Rene Descartes, look for causes to explain effects. A cause and effect argument is called a causal argument. Descartes is interested in logic, one truth progressing to the next. Descartes gives a causal argument for the existence of God in Meditation III. He deals with the effect of the idea of absolute perfection in our minds and rationalizes that the cause is God, therefore proving the existence of God. Descartes believes there are two types of reality: objective and formal.. The degree of reality depends on the degree of independence. The more independent, the higher the degree of reality. For example, consider a car and a dent in the car. You could take the dent away from the car and still have the essence of the car, but you cannot take the car away from the dent and still have the essence of the dent. The dent is dependent upon the car for its existence. Therefore, the car is more formally real because it is more independent. Now consider the is an idea of absolute perfection. This idea is too great for one’s mind to create or even conceive. Therefore the idea must have come from somewhere. It must have been placed there by an absolutely perfect being before our being, our existence. You could think of this like how a potter puts his tumbprint in a pot as an indicator of who made it. This absolutely perfect being has absolute knowledge. He puts this idea of absolute perfection into our minds. Descartes starts with the effect of the idea of absolute perfection in our minds and tries to discover the cause of it. He believes in cause and effect, and therefore the idea must be explained. Through this type of logic, he deduces that since the concept of absolute perfection is so great, only an absolutely perfect being could fully grasp it. Following in this line of reasoning, only one who understands t...

Civil Rights of a Fetus - Law, Philosophy and Religion

Civil Rights of a Fetus - Law, Philosophy and Religion The Roe majority ruling of 1973 holds that the government has a legitimate interest in protecting potential human life, but that this does not become a compelling state interestoverriding the womans Fourteenth Amendment right to privacy, and her subsequent right to terminate her pregnancyuntil the point of viability, then assessed at 24 weeks. The Supreme Court did not state that viability is or is not when a fetus becomes a person; just that this is the earliest point at which it can be proven that the fetus has the capacity to have a meaningful life as a person. The Planned Parenthood v. Casey Standard In the Casey ruling of 1992, the Court scaled back the viability standard from 24 weeks to 22 weeks. Casey also holds that the state may protect its profound interest in potential life so long as it does not do so in a way that has the intent or effect of posing an undue burden on the womans right to terminate a pregnancy prior to viability. In Gonzales v. Carhart (2007), the Supreme Court held that a ban on live intact DX (partial birth) abortions does not violate this standard. In Fetal Homicide Statutes Laws that treat the murder of a pregnant woman as a double murder arguably affirm fetal rights in a statutory manner. Because the attacker has no right to terminate the womans pregnancy against her will, it could be argued that the states interest in protecting potential life is unrestricted in cases of fetal homicide. The Supreme Court has not ruled on the matter of whether fetal homicide, on its own, may constitute grounds for capital punishment. Under International Law The only treaty that specifically grants rights to fetuses is the American Convention on Human Rights of 1969, signed by 24 Latin American countries, which states that human beings have rights beginning at the moment of conception. The United States is not a signatory to this treaty. The treaty does not require that signatories ban abortion, according to the most recent binding interpretation. In Philosophy Most philosophies of natural rights would hold that fetuses have rights when they become sentient or self-aware, which presumes a neurophysiological definition of personhood. Self-awareness as we generally understand it would require substantial neocortical development, which seems to occur at or near week 23. In the premodern era, self-awareness was most often presumed to occur at quickening, which generally takes place around the 20th week of pregnancy. In Religion Religious traditions holding that personhood rests in the presence of a non-physical soul differ with respect to the question of when the soul is implanted. Some traditions hold that this occurs at the moment of conception, but most hold that this occurs much later in the pregnancy, at or near quickening. Religious traditions that do not include belief in a soul do not generally tend to define fetal personhood in explicit terms. The Future of Fetal Rights The conundrum posed by abortion rests in the tension between a womans right to terminate her pregnancy and the potential rights of the potential human being. Medical technologies currently under development, such as fetal transplantation and artificial wombs, could one day eliminate this tension, deprecating abortion in favor of procedures that terminate the pregnancy without harming the fetus.

Fredrickson's Various Models Essay Example | Topics and Well Written Essays - 1000 words

Fredrickson's Various Models - Essay Example Sherman Alexie’s assimilation story revolves around an Indian woman named Mary Lynn. She is married to a white man, Jeremiah, and they are blessed with three children. Due to conflicting cultures, she finds herself at a cross-road since she cannot find her own identity (McClinton-Temple & Velie 44). Her husband is such a racist man who even extends his hatred of other ethnic groups onto his own sons. He only loves his daughter who looks more like him. In addition, he does not just associate with all the whites, but with a subset of people, most of them being educated and affluent whites. He, however, successfully manages to get rid of some social burdens in one way or the other. Lynn spent most of her free time listening to Indian songs. This means that she could not let her culture go off her. Jeremiah believes that his wife can be fully assimilated into the white culture, if only she changes her behaviors and attitudes (McClinton-Temple & Velie 44). Ethnic Hierarchy  The a ncient American society categorized ethnic groups into different levels and classes. There was the predominant group, the whites, who are perceived as superior to other ethnic groups. The whites claimed that other ethnic groups were unfit and unready to acquire equal rights and full citizenship (Frederickson 633). Frederick’s hierarchical model can be traced back to the colonial period when blacks were enslaved and Indians were conquered. From Alexie’s assimilation story, it is obvious that all the problems that existed.... Lynn spent most of her free time listening to Indian songs. This means that she could not let her culture go off her. Jeremiah believes that his wife can be fully assimilated into the white culture, if only she changes her behaviors and attitudes (McClinton-Temple & Velie 44). Ethnic Hierarchy The ancient American society categorized ethnic groups into different levels and classes. There was the predominant group, the whites, who are perceived as superior to other ethnic groups. The whites claimed that other ethnic groups were unfit and unready to acquire equal rights and full citizenship (Frederickson 633). Frederick’s hierarchical model can be traced back to the colonial period when blacks were enslaved and Indians were conquered. From Alexie’s assimilation story, it is obvious that all the problems that existed between Jeremiah and Lynn were triggered by their cultural and religious differences. None of them was willing to abandon his or her culture and adopt other p eople’s culture. This is the reason why Lynn cheated on her husband with a fellow Indian man (McClinton-Temple & Velie 44). In the early 20th century, Americans of English ancestry, the dominant group, were not simply whites but Anglo-Saxon White Protestants. Mary Lynn found it difficult to accept and adopt Anglo-Saxon’s culture her husband belongs to; because she believes she does not qualify to join the dominant group. Jeremiah, on the other hand, believes that her wife can get fully assimilated into their culture if she changes her behaviors (McClinton-Temple & Velie 44). In the contemporary American society, the presence of socially deprived, physically unsafe and improvised barrios, ghettos and Indian reservations, indicate that

PTC PROPOSAL Thesis Example | Topics and Well Written Essays - 500 words

PTC - Thesis Proposal Example As compared to males, the study that was presented by Bartoshuk, Duffy and Miller (1994) strongly suggest that there is a higher taste sensitivity for PTC/PROP among the females. In line with this, Fareed, Shah and Hussain (2012) made a confirmation that there are literally more female PTC tasters as compared to male. Women in general can be classified as taster or non-taster of PTC. Specifically the main purpose of this laboratory proposal is to analyse the PTC threshold of my female classmates. As such, this study aims to answer the question as to whether or not ethnic or racial considerations could somehow affect the ability of women to taste PTC. Likewise, it will also answer whether or not PTC concentration affects the tasters’ and non-tasters’ ability to taste PTC. In other words, the proposed laboratory test will seek to address the following research hypothesis: The laboratory test is composed of two rounds. The first round will require each participant to taste each of the six (6) tasting solution at a lower concentration. The second round will require each participant to taste each of the six (6) tasting solution at a higher concentration. Regardless of age, a total of 20 female students will be invited to participate in the laboratory tests. To learn more about the health status of each participant, each one of them will be requested to check their history of illnesses (i.e. diabetes, COPD, sinusitis, etc.). Prior to test, each of the research participants will be instructed not to smoke, eat, or drink for at least an hour (Hong et al., 2005). In relation to age and ethnic or race, the PTC taster status, taste threshold, and taste recognition threshold will be measured in each participant. As such, participants who are able to recognize the bitterness of PTC solution at a concentration of < 1.80 x 10-4 M will be classified as PTC tasters (Hong et al., 2005). Prior to tasting each sample, each participant will be

Critical analysis Coy Mistress Essay Example | Topics and Well Written Essays - 750 words

Critical analysis Coy Mistress - Essay Example While there is an element of truth to this argument, it is also true that poets like John Donne and Andrew Marvell can hardly be limited to these concerns (Donne 98). In Marvell’s poem, â€Å"To his Coy Mistress†, while the narrator constantly objectifies his lover, the poem also offers an insight into the mind of a man and the manner in which he expresses his love. The male narrator talks about the feats that he intends to achieve for the fulfillment of his lust. Characterized by temporal and spatial grandeur, the narrator’s intentions defy logic and human power: †¦Ã¢â‚¬ ¦.  I would   Love you ten years before the Flood,   And you should, if you please, refuse   Till the conversion of the Jews.   My vegetable love should grow   Vaster than empires, and more slow; (Marvell) These comments made by the narrator makes one wonder whether the narrator’s reasons for wooing the â€Å"lady† (Marvell) are those of love, or lust. Can the two of these emotions co-exist or are they independent of each other, seems to be the question that seems to be foremost on Marvell’s mind. Contemporary psychology seems to say that both cases are possibilities. While love and lust are emotions that may find expression together, the possibility of them existing separately are also equally true (Barry). In the poetry of Marvell, both these possibilities are accommodated. The speaker in the poem, while talking about the eternal love that he bears for the lady that he talks of, also reminds her of the immediacy of his needs. Marvell’s poetry sees an integration of the emotions of love and lust through the integration of the motifs of eternal love and â€Å"carpe diem†- these words of Horace are usually translated as â€Å"seize the day†(). The character in the poem attempts to convince the lady to enter into a sexual union with him; at the same time by referring to her worthiness to be loved for eternity he also seems to be making a reference to the truth of his love. However, it would not be wrong for one to conclude that the foremost concern of the narrator of the poem seems to be to trick the woman that he is talking about, so as to fulfill his sexual desire. This satiation, which is at the top of the man’s list of priorities, can be seen in the latter half of the poem, where he talks of the worms that would invade the â€Å"long preserved virginity† of the woman, even if she were to guard it religiously, in a desperate attempt to persuade her of the futility of her holiness and chastity. This gets reflected in the impatient images that are used to represent the love of the lover. A psychoanalytic reading of the poem would make it clear how words such as â€Å"amorous birds of prey† figure in the course of things in Marvell’s poem. This would be a representation of the speaker’s state of mind through which his desire to figuratively devour his lover is shown. This is very much a representation of the carnal male desire towards his lover that the speaker lets slip. Throughout this poem, during which the speaker tries to persuade his lover to enter into a sexual union with him, he plays on the aspirations that characterize women and what they desire of a partner. This, psychologists argue is a result of an inbuilt defense mechanism that helps women target those males that they feel are likely to help them raise their children and not just enter into a relationship for the

Cultural Differences in International Marketing

Cultural Differences in International Marketing 1.0 INTRODUCTION The past few decades has witnessed a growing number of businesses expanding their operations internationally. This expansion has led to a number of marketing strategies been adopted by international marketing managers regarding marketing internationally. For business to operate an international market successfully, they must understand cultural differences in their target countries respectivey. Managers need to broaden their perspective,adapt to other cultures,and make decisions that reflect the needs and desires of those cultures. (Rugman Hodgetts 2003 p 126). This discussion critically gives an insight into cultural differences, conceptualization 1.1 CONCEPT OF CULTURE Culture is a complex term that composes of different definations. Several Authors have given various definations of culture. Hofstede (1980,p87) defined culture as the collective programming of the mind which distinguishes members of one human group from the other. Leung et al(2005) also defined culture as the values,beliefs,norms,and behavioural patterns of a national group. According to Yapraka (2008), Nakata and Huangs(2002) definition of culure as that complex whole which includes knowledge,beliefs, arts, morals and habits acquired by man as a member of a society defines culture from an international marketing perspective. He further said that this beliefs, customs and habits influences an international marketing managers thinking when adopting marketing strategies and adapting marketing mix.Thus Understanding culture is critical to International marketing mangers when developing marketing policies to suit a particular target market in a country. Earlier studies on culture research focused on Gert Hofstedes four cultural dimensions and Halls High and low context culture( yakram 2008). According to yakram( 2008) article, Nakata and sivakuman(2001) developed a conceptual framework of how the concept of marketing can be applied in multinationals through hofstedes cultural dimensions. Similarly, Rutson et al (1997) suggested that national culture plays has a huge impact on work values. He futher stresed that International managers must understand that the determinant of the success or failure of a product depends on how marketing decisions made interact with the culture of a country. For example, Kentuck Fried Chiken must realize that they way it prepares its chiken in USA for instance may not work in Islamic countries due to religious beliefs and customs. 1.2 CULTURAL FACTORS THAT AFFECTS INTERNATIONAL MARKETING Terpstra sarathy (2000) stated that Understanding the cultural environment of a country would assist marketers to adapt their marketing strategies if they take the ingredients(elements) of culture into consideration.The elements comprises of language,,religion,values attitudes, education, social organizations,law politics, Material culture and aesthetics. This elements are essential ingredients that affects the international marketing managers thinking. 1.21 Language According to Terpstra sarathy (2000, p95) Language is a distinct cultural difference that must be dealt with. Therefore for international businesses to interact with employees, onsumers, customers they must understand the local language. (Terpstra sarathy 2000) Studying a foreign language is an essential tool for obtaining information about a country. If a foreign country that has several spoken languages it therefore has several cultures. In Nigeria, they are 3 main languages, and over 50 local languages. This languages are attributed to different cultures. However, language could pose a barrier for international marketers if they are several languages spoken in one country. For instance, marketing is highly dependent on communication so it would be difficult for markerters to advertise , brand and package their products. If managers cannot speak and understand the local language it would be difficult for them to promote their products to their target audience. Another problem could arise in wrong interpretation .Taking a look at KFC in china where English is not spoken, Management need to train and employ the locals of china in other successfully establish their market. 1.22 Religion Religion is another aspect of culture that multinationals handle with caution. Various religions have impacts on consumer behavior and purchasing patterns of a country. In the middle east and Arabic countries Islam is the religion. According to Terpstra Sarathy (2000) Introducing new products in the an Islamic environment could be difficult. Religious holidays or festivals such as Ramadan are strictly adhered to. Religion is important to Managers because it influences lifestyles, beliefs, values and attitudes. It also affects work and societal customs as well as politics and business in general. According to Wind Douglas (2007) in thier article on International marketing segmentation, Difference in beilef systems between cultures may affect consumer behavior and purchasing patterns Dietry laws associated with one religion could affect marketing of food products and service delivery. (Wind Douglas 2007) For example, According to Islamic religion, a chiken must be drained of blood b efore it is cooked or prepared( Halal).It is believed that eating a chiken with blood could affect your spirituality and deeds in islam. This affects the marketing mix of Fastfood companies that are based in Islamic countries because they have to abide by the Islamic law. Hence religion affects international marketing in a number of ways. The economic role of women in Islamic countries could affect advertising. 1.23 Aesthetics . Acoording to Rugman Hodget (2003 p.131), Aesthetics refers to artistic taste of a culture. This taste could in forms, colours,music, design or packaging. Aesthetics values vary depending on the country. International companies need to be aware of the different taste in culture. This is because what is generally accepted in one country may be a taboo in another country. Aesthetic values have an impact on the production and packaging designs of manufacturing industries that operate abroad. International managers need to be aware of taste in colors and symbols when packaging and distributing their products. In 2006, KFC was heavily criticized in china for dishonouring culture by adversing an old Taoist surrounded by his followers holding a chiken burger and claiming it as a master piece. This caused KFC to change its advertising method. Source(www.newsgd.com) ÂÂ ­ 1.24 Customs and manners Customs and manners have a significant impact on consumer behavior, consumption patterns and product packaging. ÂÂ  In the United States and Europe black is used for mourning the dead, while in Japan and the Far East white is the color used for mourning. In countries where status quo is higly regarded, Multinationals have to send a delegation of senior staff to carry out a business negoitation. Morality is another thing that differentiates cultures.What is viewed as moral in country may be vied as highly immoral in another country. For instane, USA it ispermitted for Man and woman to dress half naked on the beach whereas in Arab countries, women are not permitted to reveal their faces when going out. 1.25 Values and Attitudes Values are shared beliefs or group norms that have been internalized by individuals.( Czinkota,M et al 2001,p45) An attitude is a persistent tendency to feel and behave in a particular way towards an object( Rugman Hodgetts 2003,p129). Values and attitutudes vary between and within countries.In that case International markerts need to adjust their promotion methods or brand messages. 1.3 CULTURAL DIMENSIONS Over the last two decades, several researchers discovered different dimensions to culture. Geert Hofstede proposed four dimensions to culture, which comprised of collecting data( questionnaire) from over 40 countries. Halls also developed the high context culure which is characterized by less verbal communication, family ties, long term relationship( collectivism) and the low context culture which is characterized by more interpersonal relationship. (HallHall 1986) In this discussion, Hofstedes cultural dimensions and Halls high and low context will be analyzed in four countries, namely United kingdom, Australia, china and India because of the cultural similarities and differences between this countries. 1.4 HOFSTEDES CULTURAL DIMENSIONS Geert Hofstede, a dutch scholar discovered four cultural dimensions which is now used as a framework for understanding differences in national culture in different countries of the world today. In my research, I discovered his dimensions to culture had strengths and weaknesses. Hofstedes cultural dimesnsions didnt focus different cultures that exist within a country. In countries like Italy, Canada, and Nigeria, different norms, values, and languages are present. This dimensions to culture only analzed people of a particular country not people within a country. To further buttress my argument,Galit Alion(2008) critized hofstedes observations. He argued that analyzing and gathering results of research on culture from a single multinational(IBM) cannot be applied to the national level.He further refuted hofsteds methodology by saying it was invalid.Hofsteds research was carried out from an organizational perspective rather than a country level perspective. Similarly, Professor Benden mcsweeney in the article Hofstedes model of national cultural differences and their consequences.. A triumph of fate,A faluire of analysis critized Hofstedes cultural dimensions. He argued that IBM as a micro- location in a nation is not typical of a nation itself. According to him, Surveys are not an appriopate way of determining cultural differences and every individual in a nation cannot share the same national culture.(www.geert-hofstede.international-business-center.com) Regarless of the weakness of Hofstedes models, it is still an important framework in determining cultural differences. We will now look at the five(5) cultural dimensions of hofstede 1.41 POWER DISTANCE According to Hofstede (1980) Power distance is the extent to which the powerless members of rganizations and institutions accept that there is inequality in power. In Hofstedes model, he revealed thatin countries characterized by high power distant cultures, social stautus or satus quo is very significant and priveleges are expected for people in authority. On the other hand, In low context cultures,the interdependence between people in power and the less powerful. High power distance includes countries like France, India, Nigeria, china and arab nations while low power distant coutries include USA,UK,Sweden etc Looking at figure 1.2( Australia) and figure 1.3(UK) . Both countries have a low power distance of 30 which implies that the gap between the those in power or authorithy and the ordinary citizens is little comapered to china (75)and India(72). For example, For KFC an American company to be sucessful in india, They must be a high gap difference in power, respect or authority between Management and surbodinates. 1.42 UNCERTAINTY AVOIDANCE This deals with a socities tolerance for uncertainty and ambiguity.(www.geert-hofstede.com). This dimension indictes how people in a particular culture are willing to accept change. It also shows the extent to which people of a culture feel in umcormfatabe or comfortable circumstances. Hofstede (1980) stated that uncertainty avoiding cultures always are not receptive to change and strictly adhere to laws,rules and safety measures. On the otherhand,Uncertainty accepting cultures are more receptive and open to change or new ideas. In Hofstedes Uncertainty avoidance index(UAI) china scored 60, while UK scored a low score of 30. This implies that International marketing managers in china,will avoid making risky marketing decisions otherwise it might adversely affect their employees. It is therefore expected that Chinese employees work effectively under a formal setting as against an informal setting. In contrast,the UK employees would work better in an informal setting with less strict laws and will readily accept change and risks. Therefore marketing managers need to be careful not to impose rules or laws unnecessarily when dealing with low UAI countries and Plan ,prepare, and focus on strategic and tactical part of a project. 1.43 MASCULINITY AND FEMINITY Masculinity refers to the distribution of roles between men and women and how much a society sticks with gender roles.(www.geert-hofstede.com). His studies further revealed that women roles differ less among socities than mens roles. He also revealed that mens values from various countrues have an assertive approach in business which differentiates it from womens norms and values which is have a caring or modest attitude in work,(www.geert-hofstede.com) In hofstedes Mascuniity index, Australia scored a highscore of 55 while UK sored 60.This means that they share similarities in work values.They both have a moderate masculine culure where men and women work equally in many preferences. 1.44 INDIVIDUALISM AND COLLECTIVISM This dimension focuses on the relationships between individuals and groups. Collectivism is the degree or extent to which individuas are integrated into groups while individualism on the other hand focuses on individual taking care of himself.( Hofstede 1980) In comparing two countries that have high individualism and low individualism, Figure 1.2 and Figure 1.4 we will look at austraia and China. According to Hofstede, china has a low score of 10 which makes it a highly collectivist country while Australia has a high score of 90 which makes it a highy individualistic society. The former fall under a low context culture while the latter falls under a high context culture. For International managers , this implies that in china(collectivist) society, hiring and promoting an employe must be ingroup based while In Australia, emoployee recruitment and promotion must be based on individual skills.ÂÂ  on the one HOFSTEDES CULTURAL DIMENSION Figure 1.2 Australia and United Kingdom Source: http://www.geert-hofstede.com Figure 1.3 China and India SUMMARY This discussion has been able to look at how culture could affect International marketing. For international marketing mangers to succeed in an international market they must Respect the culture of their target country Understand that differences exists within each culture Understand the importance of language when marketing internationally Acknowlege the differences in religion,