Amazons Company Strategies and Customer Acquisition Research Paper - 1

Amazons Company Strategies and Customer Acquisition - Research Paper Example The present paper has identified that despite Jeffrey Preston Bezos having a degree in computer science, he had a vision to build a network for international trade. In lights of this, Preston founded Amazon.com in 1994 as a website for international trading. Online Retailers and wholesalers as well as buyers and sellers met online globally. Amazon founders had a vision to become one of the world’s leading companies dealing with online trading. The management in Amazon.com sought to reduce negative environmental impacts as there was no physical contact between the traders. Amazon has operating earnings close to $52 million yearly. Amazon Company normally projects to make approximately $22 million to $2.2 billion within five years. Examining the business model they use, Amazon primarily switched to Linux as primary architecture. In addition, Amazon has lowered technology expenses by about 20%. However, the decision to lower technology expenses has not profited Amazon as projecte d. Considering the pricing, the strategies have changed over time. Amazon has regulated the prices through several policies, for example, an introduction of frustration-free packaging. This policy is an initiative that is designed to simply motivate the customers who purchase goods online at different times of the year. The customers feel motivated when they buy two products for the price of one. Another policy is the free packaging certification initiative for manufactures. Their products undergo free laboratory testing to acquire certification. As a result, the certifications on their products increase the value and enable sales at high prices. However, the pricing of products sold at Amazon.com tend to be high hence attracts the upper class society and several middle class persons.

BP Oil Marketing Plan(The Gulf of Mexico oil spill) Assignment

BP Oil Marketing Plan(The Gulf of Mexico oil spill) - Assignment Example The paper also suggests a marketing plan that can be adopted by the company to help recover from the ‘marketing disaster’ as well as try to regain its position in the markets. First it is crucial to gain a complete overview of the disaster – ‘Deep Water Horizon’. Overview of Disaster One of the largest marine oil accidents was seen on 20th April 2010. The oil spill went on to flow for a total of three months in the Gulf of Mexico. The explosion claimed eleven lives and injured seventeen people. The oils spill started from the sea floor oil gusher. Methane gas was found to be released from the well with high pressures and this went up into the drill column (Cleveland, 2011). The methane gas expanded on the platform and led to the explosion. The fire was intense and was not doused which led to the Deep Water Horizon to sink after 36 hours. The Deep Water was built in 2001, and was managed by BP in the Gulf of Mexico. The spill as a whole has caused exte nsive damage to the wildlife, as well as marine habitats and also damaged hundreds of miles of sea shore as well. The spill led to the close down of several small businesses in the fishing and tourism industry since tar balls were found to be present in the nets (Cleveland, 2011). ... This provides a date wise record of government and non government estimates. Estimates of Flow Rate of Oil in Spill (Cleveland, 2011) The overall impact of the spill has been intense, and the impact will be felt for years to come. Although in the current times, the main issue being faced is the spill on the sea shore and the dead marine and wildlife, this spill will have a major irreparable damage to the Gulf Stream and can cause global thermoregulation activities as well (Zangari, 2010). The damage has been caused to the environment as well as the company. BP has been faced with a major issue here as due to lack communication. A study concluded, â€Å"Better management of decision-making processes within BP and other companies, better communication within and between BP and its contractors and effective training of key engineering and rig personnel would have prevented the Macondo incident† (Belokas, 2011). Macro Environmental Factors Considering the major impact the spill ha s had on the company and the world as a whole, it is crucial to gain a detailed understanding of the environmental factors that can impact the strategic plans of the company. Here for the macro environmental factors, a SWOT and PESTLE analysis of the company has been developed. This helps gain a clearer idea of factors impacting the company and affecting the ability of the company to regain the position in the US of A markets. SWOT Analysis of BP Strengths: BP is one of the largest oil and Petroleum Company in the world The company has used a wide range of strategies pertaining the marketing of their refined products, trading gas, and also the liquefied natural gas and British Petroleum has grown to become a common household name. Wide spread operations and increasingly

American Meat Industry Writing Assignment Essay Example for Free

American Meat Industry Writing Assignment Essay Three main reasons why my feelings towards meat have changed is that I now know that the meat that is supposed to be ‘better for you, isn’t really better, the animals we eat are treated so badly before they are slaughtered, and that we are depleting our resources. For a long time I thought that eating grass-fed beef was a healthy alternative to eating feed-lot beef, which according to the article â€Å"What are Feedlot Beef, Organic Beef, and Grass-fed Beef’s† explanation in the section â€Å"What is Feedlot Beef†, treats the animals badly and gives them growth hormones and antibiotics. Eating grass-fed beef, which normally doesn’t use antibiotics and treats their animals better, still isn’t a good replacement though. It takes up too much land and causes around 50% more greenhouse gases according to â€Å"What’s Wrong with Grass-Fed Beef† in the section â€Å"Land Use† and â€Å"50% more Greenhouse Gases. Now that I know that there isn’t a healthy, safe type of meat, I no longer think eating it meat is a good idea. Another reason I now believe meat isn’t a wise choice is that animals are put in such awful conditions just so people can eat meat. The article â€Å"Factory Farming Facts† says â€Å"A majority of the animals that are raised for food live miserable lives in intensive confinement in dark, overcrowded facilities† in its first paragraph. In the paragraph â€Å"Broiler Chickens† it talks about how chickens are put in things called factory farms that do gruesome things like cut off chickens beaks in toes. The article â€Å"Factory Farming† even said that 99% of animals we eat come from factory farms. After hearing that most of our meat could have been treated like that, I don’t think eating meat is worth hurting so many animals. The third reason my opinion on meat has changed is that I learned how much our animals are being killed for meat. We are depleting the world of so many animals by eating meat. The article â€Å"What’s Wrong With Eating Fish† in the section â€Å"Overfishing†, said that by 2048 we may have completely ran out of seafood because of overfishing. They also talked about the Chesapeake Bay and how its oyster population is depleted and that has affected the Bay’s health overall. Learning that really changed my mind about eating meat and seafood because the Chesapeake Bay is something that can actually affect me and hits close to home. I used to think that eating farmed animals was normal and completely okay. I never knew any better so I never questioned it, until I learned about what I was eating. When I learned that I was hurting the environment and my body, hurting animals, and hurting animal’s populations, my opinions on meat changed drastically. Now I know to not eat as much meat, if any, and to be much more aware of any meat that I do eat.

Challenges in the Cereal Market

Challenges in the Cereal Market The purpose of this report is that to let the readers know the challenges and competition in Cereal and Snacks of UK and rest of the world. This report is sculptured on Kelloggs the market leader of cereal and breakfast industry of UK. This report consists of detail company analysis using SWOT* analysis, PESTEL** analysis and using Marketing 4 ps*** and Porter Five Forces to highlight the industry. The objective of the report is to outline the marketing plan of Kelloggs and then critically evaluate the plan making the recommendations. Further then this report is going to highlight effects of technology on Kelloggs operations and how Kelloggs is benefiting from new media i.e Internet. The end of the report some focus is upon the Kelloggs Sustainability plan and recommendations for further improvements. * SWOT Strengths, Weakness, Opportunity and Threats ** PESTEL Political, Economical, Social, Technological, Environmental and Legal *** 7ps- Product, Price, Promotion and Place Contents Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2) About Kelloggs and market analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3) Kelloggs Marketing Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4) SWOT ANALYIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5) PESTEL Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6) Kelloggs 4 Ps†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7) Kelloggs Product life Cycle†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8) Impact of technology on Future Marketing Plans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9) Sustainability and Kelloggs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10) References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Marketing Marketing is the management process of Identifying, anticipating and satisfying customer needs and requirements profitably. Chartered Institute of Marketing So the main functions of marketing is to Identify and Anticipate what are the needs and wants of the customer and analysing what the competitors are providing at the moment and what further new and better product and service the Organisation can provide. The Main aim here is to know and understand the customer so well that product or service fits accordingly to customer requirements and sells itself. Secondly the important aim of marketing is to satisfy the customer. So the companies provide the combination of products and services to satisfy the needs and wants of the customers. Kotler describes marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return. To do this successfully, firms need to embrace a culture of market orientation and put the customer at the forefront of everything they do. Communication of the marketing strategy and plan across the organisation plays a vital part in making this happen. Philips Kotler There is misconception among the people that marketing is all about advertising and selling i.e. Telling and selling, although they are important but they are only the tip the marketing iceberg. Selling and telling occurs after the product is complete and ready to launch to market, in contrast marketing starts long before the company has a product. Marketing is all about assessing the needs of consumers, measure their extend intensity and estimate whether there is a profit opportunity exist. Marketing is of such importance that is continues from the product development to market withdrawal, and its main function during this period is to acquire new customers and keep the current customers locked in by improving product appeal and performance and giving customer a good after sales service with constant product updates. According to the Marketing guru Peter Drucker, The Aim of marketing is to make selling unnecessary this is done by understanding the customers so well that the product and service sells itself. Marketing is a five step process; Understanding the Marketplace and Customer needs and wants Design Customer-Driven Strategy Construct a Marketing Programme that delivers superior value. Build Profitable relationship and customer delight Capture Value from customer in return. Kotler one of the famous Marketing author describes marketing as a Process by which companies create value to the customers and build a strong relation in order to capture value from customers in return in the form of Current and future sales, market share and profits. Companies should provide good quality service and superior products to customers to satisfy them and in return win customer loyalty and future sales. To create value for the customer the company should have a Customer-driven marketing strategy and the customer driven strategy looks upon two basic questions, What customers will we serve and how can we serve these customers best. The company must first decide who it will serve, for this company divides the market into segments and selects the segment it will go for. After selecting the target customer then company decides how they are going to differentiate and position itself in the marketplace. One important role of marketing is that to lock the customer with continuou s good quality service and to provide innovative products at regular intervals and once the customer is locked in, and then most important step is to build a profitable customer relationship. Kelloggs About Kelloggs: Kelloggs is a prominent player in the world of Breakfast and produces more than three out of 10 packets eaten in UK. Kelloggs has 42% of UK market share, this makes Kelloggs a market leader and in 2009 it was Britains biggest grocery selling brand with sales of  £550 million and global sales of nearly 12 billion. Kelloggs products are manufactured in 18 countries and marketed in more than 180 countries and it employs around 32000 employees. The Company Products including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kelloggs markets its products under a variety of brands include Rice Krispies, Special K and Nutri-Grain. Vision and Mission Kellogg Companys Vision and Mission statements define our focus upon sustainable growth, our broadened definition of social responsibility and the true strength of our company our people and our brands. Our Vision encompasses the full spectrum of our stakeholders including shareowners, employees, customers, consumers and communities.   Our Mission articulates where we are as a company today and where we wish to be in the future. Our Vision and Mission do not stand alone.   They are integrated with our focused strategy and operating principles as well as the foundations of our business: our K Values, people and commitment to social responsibility. http://www.kelloggcompany.com Kelloggs Marketing Plan and Strategies The cereal giant Kelloggs being the Market leader in the world of breakfast has plans to further increase its market share with the help of new innovative products and new marketing campaigns. Kelloggs chief marketing officer Mark Baynes said in an marketing Magazine We are aiming to create a team inspired, equipped and enabled to drive stronger returns in this increasingly complex consumer landscape. As per Mark Baynes the company marketing plan is to drive stronger returns in the complex business environment as last year Kelloggs reported six per cent drop in the earnings in the third quarter, which is because of increasing competition in the cereal industry, General mills, Nestle being the biggest competitor of Kelloggs followed by Quaker Oats. So the main Marketing and Business plan of Kelloggs is to Leadership in product innovation Strengthening the companys seven largest market segments Continuing to reduce the Cost and increasing the effectiveness and efficiency of the business processes Investing in new product research and brand building activities Thinking ethically and environmentally. SWOT ANALYSIS The SWOT analysis is an analysis of the companys current position in the light of its strengths, weakness, opportunity and threats. Kelloggs Strengths: Kelloggs biggest strength comes from its 42% market share and being market leader Brand is fully recognised by the customers and the retailers. Providing Quality innovative products with the support of proper marketing campaigns and sound distribution channels. High product demand gives Kelloggs main shelf space in the shops and Retailer like ASDA, TESCO etc. Kelloggs have products targeting childrens, teenagers, adult and even the elders. This gives Kelloggs reputation of proving products for everyone. Social Responsibility: Kelloggs welcomes social responsibility and notes the environment, advocating healthy lifestyles, and promoting diversity as its main responsibilities. Kelloggs Weakness: Slow erosion in Global market share as competitors like Nestle and Wheatabix are providing new and economic valued products. Kelloggs has many demographically different customers which mean many different focuses. This may cause a conflict when it comes to public opinion Kelloggs Opportunities: Kelloggs can slowly diversify and still remain into their core business. This could further increase their profitability and market growth. There can further increase their market share and growth by using better pricing strategy. Major opportunity for Kelloggs is to provide health and more organic products as customers are looking for healthier life-style. Kelloggs Threats: Retailers like ASDA, Tesco are so powerful that they have created their own brand of cereals and corn flakes. Providing cheaper and better quality alternative products. The world economy is suffering, so customers prefer economical n cheap products. Kelloggs charging premium prices can hinder in its growth. Competition in the market is increasing day by day as many companies like Quarters , Nestle wheata bix and other brands are coming with new and healthy breakfast products, this increases pressure on kelloggs to provide even better products with reasonable price. PEST ANALYSIS Political: Social health Conscious†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦fast paced Life style†¦Ã¢â‚¬ ¦ obesity Kelloggs 4 Ps: The main objective of marketing plan is to create a strategy and goals that ultimately satisfy customer needs. The main part of marketing plan consists of its marketing mix, to satisfy customers the company is to provide quality products with suitable distribution channels i.e Place with competitive and reasonable Price with appropriate Promotion. Products: Product is anything that is offered to the market for the attention, acquisition, use and consumption that satisfy the wants and needs of the customer. Kelloggs being the market leader in product innovation by launching new cereals and snacks

First-class Opportunities for Mature Students Essay -- Postgraduate Stu

A recent report has outlined several ways for universities to adapt to the rising amount of older learners seeking higher education. Published by Universities UK, the document addresses the growing demand for courses which are tailored to the needs of students who have completed their careers. The text says that, due to the projected rise in older learners – based upon the increased life expectancy of the UK population and the multiplying numbers of HE applications by this market – universities need to ‘find fresh ways of adapting to and supporting an ageing population’. Within the document, the authors call on universities to assist in promoting demographic change; Professor Chris Phillipson and Jim Ogg (both Keele University staff) say that a changed perception of older generations, and their role within society, can be promoted by higher education institutions through the introduction of fundamental alterations. The text advises universities to increase their involvement with support services aimed at older people, and to actively encourage psychological health in over 50s, ...

JIT Manufacturing and Inventory Control System Essay examples -- Busin

JIT Manufacturing and Inventory Control System Since the dawn of human existence evolution in all sectors of society has occurred due to Economic factors. This has mainly happened due to the fact that all technological achievements have occurred in favor of money. Specifically we can admit that Economy is the main reason for growth and development. By these means it is in our interest to establish strong economies either as societies (macroeconomics) or as individuals (microeconomics). For these reasons several techniques and methods have been initiated in order help modern individuals to develop. Such techniques are usually Accounting or Managerial in their nature. However one of the most important technique is both an Accounting and a Managerial technique and is called "The just in time method". Just in time manufacturing "was an inventory control approach that was developed by Taiichi Ohno at Toyota Motor Company of Japan. Specifically it requires that "the exact quantity of defect-free raw materials, parts and subassemblies are produced just in time for the next stage of the manufacturing stage" (Ivancevich-Lorenzi-Skinner, p 427). That actually means an inventory is never large and by this way cost is being reduced due to the fact that there are no losses of materials due to ba...

Mutual interest discovery

Social skills and social interaction need not be taught explicitly to young students. Instead of discussing social skills theoretically or through an academic discourse headed by the teacher, the mutual interest discovery model introduces a process of structured activities for students. This process aims to increase peer acceptance by having students discover similarities they have with others. The prevalent presumption is that attraction between people increases as known shared similar attributes increases. It is further postulated that the higher level of self-disclosure between two people, the deeper liking there is for one another (Burger, 1981). This model was applied to students with learning disabilities; however, it has been applied to classes where students need not necessarily have such disabilities. To introduce this social skills activity to a class of elementary school students, the procedure was outlined and I shared some of my own interests with the group. The students were then asked to pair up with one other. I thought this activity to be a timely remedy since in this particular group several of the students did not get along well with the others. The activity proved fruitful as I observed that those who had strained or distant relationships prior to the activity were observed to have become more sociable to each another. I consider this activity a greater success with the marked change between one 2nd grade boy and a 4th grade girl. They had been talking and discovered that they both had scars in their chest area from surgeries they had undergone. They were so pleased that they even came up to me saying â€Å"So and so is the same as me! We both have a line.† Now, every time that they see each other in school they hug each other. The older girl has become like an older sister to the smaller boy. I regard not just the activity as a success, but I myself feel fulfilled. Such change effected into the life of pupils was more than I could have hoped for from this interaction activity. It brings a renewed drive to teach and a deeper significance to this most dignified profession. Reference: Burger, Jerry M. Self-Disclosure and Liking During Initial Encounters: An Attributional Approach. Social Behavior and Personality, 1981, 9 (2), 179-183.